IPG Annual Breakfast @ Cannes: With all due Respect
Registration and Breakfast begins at 8 AM, Program starts at 8:30 AM.
TURNING INTENTION INTO IMPACT
At IPG’s ninth annual breakfast in Cannes, we recognize advertising’s profound influence and impact on the world at large. We turn our lens toward the importance of representation – and the positive impact brands, agencies and organizations can have when we listen to and recognize different voices, and create stories that celebrate intersectionality.
Living in the Age of AI: Documentary Screening
Machine Learning: Living in the Age of AI, directed by Chris Cannucciari, is a new documentary film from WIRED and McCann Worldgroup that puts a human face on AI and explores how emerging technologies are affecting the people that actually use them.
Through a screening of the documentary, we will examine the extraordinary ways in which we are interacting with these new technologies, and explore how AI can help brands play a meaningful role in people's lives.
Questions this session will answer:
How is AI playing a meaningful role in people’s lives today, and why should marketers pay attention?
FCB, 3% Movement & See It Be It Present: Athena Film Festival Screenings
Join FCB Global CCO Susan Credle, FCB Ulka CCO Swati Bhattacharya (2019 See It Be It Ambassador), 3% Movement Founder & CEO Kat Gordon and 3% Movement Partner & COO Lisen Stromberg for an intimate screening of celebrated shorts from the Athena Film Festival. The annual Athena Film Festival takes place in New York City and focuses on short films that celebrate women and women filmmakers.
Reprise @ Microsoft Terrace
Capturing Attention in an Era of New Creativity
DPAA Fireside Chat with Chad Engelgau, Chief Data Strategist & Head of Client Management, IPG Mediabrands
WARC in Cannes - The Future of Strategy
David Tiltman (VP Content, WARC)
Deirdre McGlashan (Global Chief Digital Officer, Mediacom)
Harjot Singh (Chief Strategy Officer, Europe, McCann Worldgroup EMEA)
Dom Boyd (Chief Strategy Officer, Publicis)
WARC’s annual Future of Strategy session will feature presentations from three high-profile marketing strategists from diverse backgrounds. In 2019 we will unveil the results of the annual WARC Future of Strategy survey, revealing the latest trends in planning and strategy, then invite our presenters to give their advice on how to succeed in a fast-changing marketing industry.
*Please note, a pass to the Cannes Lions Festival of Creativity is required to attend this session.
UM Hosts the Best of Cannes Showcase
Get a behind the scenes look at Cannes featuring Media Juror Kasper Aakerlund, President, UM APAC
Open to UM and UM clients
Connect Everything: A New Model of Collaboration for Purpose
Verizon Media is hosting a panel series in partnership with The Ad Council around the importance and effectiveness of collaborative, purpose-driven marketing campaigns. Join us to hear about how top creatives and marketers are leveraging creativity, storytelling and innovation to drive empathy and meaningful action.
Cadreon's Impact Group Panel
In Partnership with NBCUniversal
Featuring: Olympic Gold Medal Skier, Mikaela Shiffrin, Erica Schmidt, Global CEO, Cadreon, and Mark Marshall, President Advertising and Client Partnerships, NBCUniversal. Additional speakers to be announced
Reddit Presents: Community: The Rise of A New Influencer
For every person, there is a stop in their decision journey that involves learning what people like them think. They trust their community. A panel discussion where marketers can learn how to activate a strategy at the community level and shape conversation at scale.
Featuring: Jen Wong, Reddit COO, Scott Marsden, Spotify Head of Global Media & Performance, Tom Rothenberg, Rufus President Worldwide, and Chad Engelgau, Chief Data Strategist & Head of Client Management, IPG Mediabrands
IPG Panel at The Female Quotient Lounge: Women Leading Inclusion for All
As more women are in key leadership roles they are responsible for championing and driving culture change for all of their talent, including those from underrepresented and marginalized groups. What are factors that women in these powerful positions must consider? Can the experience of most women who have made it to the C-Suite be applied to address intersectional issues like age, race/ethnicity and sexual orientation? What have they learned?
Amisha Padnani, Editor of Obituaries and Creator, "Overlooked," The New York Times
Montse Barrena, EVP, Group Account Director, Deutsch
Karen Costello, Chief Creative Officer, The Martin Agency
Caroline Foster Kenny, Chief Executive Officer, EMEA, IPG Mediabrands
Kate MacNevin, Global CEO, MRM//McCann
Naomi Troni, Global Chief Growth Officer, MullenLowe Group
Mimi Wotring, VP Partner Development, Acxiom
#TimeTo's Tackling Sexual Harassment in Advertising featuring IPG Mediabrands' Alice Archer
In Spring 2018, the UK advertising industry launched timeTo, an initiative to tackle and ultimately eradicate sexual harassment from the workplace. Just over a year from launch, it is now backed by over 200 agencies, media owners, tech companies and brands. An advertising campaign called ‘Where Do You Draw The Line’ developed by Lucky Generals earned the timeTo team the accolade of Campaign magazine’s number one trailblazers for change and new iteration of the campaign will be launched this summer for Cannes Lions.
Join leaders behind the initiative to learn more about what you and your business can do to make sure everyone has the opportunity to work in a safe environment without fear of sexual harassment.
Huge x Amazon: Change For Good Hackathon
Huge and Amazon have teamed up with Earth Day Network and the Earth Challenge 2020 initiative to bring together top agencies to design tech solutions that will help citizens solve key environmental challenges facing humanity in the 21st century. The Hackathon is open to the public to come spectate and attend the award ceremony.
Creativity in Color: The Right Conditions
FCB discusses the significance of creating and sustaining an inclusive workplace culture: it’s not just about hiring people of color – it’s about setting them up for success.
Panelists: FCB Global Chief Talent Officer Cindy Augustine; FCB CSO Vita Harris; FCB Global SVP, Director of Communications & PR Melanie Mitchem (moderator)
Keeping it Real: How Innovation in Storytelling is Driving Consumer Relationships
In partnership with WarnerMedia
In this oceanside chat, Dani Benowitz, President, MAGNA US, will moderate a discussion about engagement with UM/J3’s global President Eileen Kiernan, Jennifer Cohen, WarnerMedia’s SVP of Ignite Studios, and style icon Jenna Lyons. These power women are united in their perspective that consumers deserve real experiences that are connected, immediate and rewarding. Brands today are creating new types of storytelling to deliver this and, in turn, have deeper relationships with their consumers.
Meet Gabrielle Union
Conversation. Live beauty tips for textured hair. Product demos. Champagne. Pics. Fun.
Sponsored by IPG.
Acxiom Networking Event
Please reach out to Melissa Mathews if you would like to attend.
Cannes CMO Dinner