Events

IPG Women's Breakfast

Hôtel Martinez, 73 Boulevard de la Croisette
8:00AM - 10:30AM
IPG

Program starts promptly at 8:30 AM

"Change For Good" Hackathon

Palais II
9:00AM - 3:00PM
Huge

Together with Amazon and Global Citizen, an advocacy platform, Huge invites the industry’s brightest talent from all disciplines to join forces along the Palais des Festivals in a two-day Hackathon.

Teams from across the globe – regardless of agency or brand – will come together 19 - 20 June to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Of the applications received, 7 teams will be chosen to compete in the first-of-its-kind Hack, and the team presentations and judging ceremony will take place on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, 20 June at 15:30.

The Drum Presents: A Discussion on Brand Purpose

BoatFCB
10:30AM - 11:30AM
FCB

Come hear executives from Nivea, HP, Mars and WE Worldwide assess the role of purpose in advertising today. In an age of authenticity, consumers are increasingly expecting brands to not only behave in a transparent manner – but also communicate their core values and what they stand for clearly. The panel will explore some of these issues as well as how to bring ‘brand purpose to life’ and whether purpose can be balanced with both short term and long-term business goals.

Marketing in the New Era of Hyper-Data Sensitivity

IPG MB Villa
11:00AM - 12:00PM

In partnership with Facebook

Data and consumer trust underpin all of our service offerings and are inextricably linked, keeping marketers on the leading edge of media and advertising. As such, a fully transparent digital infrastructure and a focus on data responsibility & brand safety is critical for long-term brand sustainability. Join Patrick Harris, Global Head of Agency at Facebook, Joshua Lowcock, Chief Digital and Global Brand Safety Officer, UM, and to discuss the future of all things in terms of brand safety and responsibility

How Will Generation Z Save Us?

Google Beach: Plage du Gray d’Albion and Plage La Mome
12:30PM - 1:00PM
IPG Mediabrands

Part of the Creativity Matters series: agency holding companies joined forces with Google to mobilise the largest generation in history. Find out how, and be a part of the next chapter. Featuring: Frances Simpson-Allen, Office of the Secretary-General's Youth Envoy, United Nations, Jillian Mercado, Creator and Activist, Ben Kay, Director, WPP and Michelle Hillman, Chief Campaign Development Officer, The Ad Council.

Transformation at Speed

Debussy Theatre, Palais I
1:00PM - 1:45PM
R/GA

The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behaviour? Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; James Temple, EVP Chief Creative Officer, EMEA; and Jess Greenwood, VP, Strategy, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Questions this session will answer:

How can my brand increase direct online sales in the face of the ecommerce behemoths?

How can we transform data into membership so my customers keep coming back for more?

If convenience is everything to today’s consumer, how do we make the path to purchase and delivery as easy as possible?

Bridging the Gender Divide: Supporting Each Other

The Girls' Lounge
1:00PM - 1:30PM
IPG

Shelley Zalis, CEO, The Female Quotient (Moderator)
Tim Armstrong, CEO, Oath
Michael Roth, Chairman and CEO, IPG
Sean Moran, Head of Marketing and Partner Solutions, Viacom

How Can You Create Brand Experience With AR?

Google Beach: Plage du Gray d’Albion and Plage La Mome
1:30PM - 2:00PM
IPG Mediabrands

Part of the Creativity Matters series: Ogilvy’s Alfonso Marian & Angela Fung will join Bart Jenniches from Daydream Advertising to explore how Augmented Reality will redefine consumer engagement in the physical space. Featuring: Alfonso Marian, Co-Chief Creative Officer, Ogilvy USA, Angela Fung, Executive Director, Digital Production & Technology, Ogilvy USA and Bart Jenniches, Director of AR/VR, Daydream, Google.

Glass: The Lion For Change Live Judging, Area 23 Presents Rape Tax

Palais Des Festivals
2:10PM - 2:30PM
Area 23

Delegate Pass Required.

Twitter Panel featuring Jess Greenwood

Twitter Space (53 Boulevard de la Croisette)
3:00PM - 3:45PM
R/GA

Speakers: Jess Greenwood, executives from ESPN, Viacom/NBC, Buzzfeed

MediaLink Daily Dose: Place-Based Edge: Creative Application of Data in Technology

MediaLink Suite, The Carlton Hotel
3:30PM - 5:00PM
IPG Mediabrands

Location data is the crucial to real-world behaviors, business intelligence and, ultimately, a competitive edge. How should marketers use this data to uncover insights into the experiences people want—when and where they want it?

Moderated by Kasha Cacy, US CEO, UM; Featuring: Gil Elbaz, CEO, Factual, Fumbi Chima, CIO, Fox Networks Group, Kirk McDonald, CMO, AT&T AdWorks, John Dokes, CMO, AccuWeather, Meredith Long, CRO, Quantcast

Fireside Chat Moderated by Matt Spiegel, MediaLink; Featuring Roel De Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, Nissan, Alicia Hatch, CMO, Deloitte Digital

"Change for Good" Hackathon: Judging Ceremony

Lions Innovation, Palais II
3:30PM - 5:00PM
Huge

Huge, Amazon and Global Citizen recruited seven cross-discipline teams from across the world to join forces in a live two-day Hackathon to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further Global Citizen campaigns, including: Health, Education, and Gender Equality. The judging ceremony will be open to all festival attendees where the final presentations and winning products will be unveiled. Follow the action at #changeforgood.

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
4:00PM - 5:00PM
IPG, The Martin Agency <br>, FCB , McCann, MRM//McCann, MullenLowe Group, ITB Worldwide, Golin <br>, Deutsch

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

A Conversation With Entertainment Powerhouse Conan O'Brien

IPG MB Villa
4:00PM - 5:30PM
IPG Mediabrands

In partnership with Turner

In celebration of his 25th anniversary on TV, we’re joined by Conan O’Brien to discuss the evolution of media, the secrets behind his success and how he’s thrived in an ever-fragmented ecosystem. Don’t miss an exclusive experience with Conan and David Cohen, President, NA, MAGNA!

The Drum@BoatFCB Presents: The Future of TV is Now

BoatFCB
4:00PM - 5:00PM
FCB

In a connected world, you might think the future of TV is messy, confusing or even dead. But really,
now is the golden age. There’s never been a more exciting time for video or indeed television, with
audiences consuming more content than ever. Of course, there is disruption and change. But
advertising levels have never been higher than they are now. This panel, featuring leading experts
from Diageo, HP, Innovid and Roku, takes a deep dive into how TV and video are moving into the
best of times.

The Drum@BoatFCB Presents: The Future of TV is Now

BoatFCB
4:00PM - 5:00PM
FCB

In a connected world, you might think the future of TV is messy, confusing or even dead. But really,
now is the golden age. There’s never been a more exciting time for video or indeed television, with
audiences consuming more content than ever. Of course, there is disruption and change. But
advertising levels have never been higher than they are now. This panel, featuring leading experts
from Diageo, HP, Innovid and Roku, takes a deep dive into how TV and video are moving into the
best of times.

Economist The Big Debate: The People vs Tech

Palais des Festivals et des Congres, Debussy Theater
5:00PM - 5:45PM
IPG Mediabrands

Moderated by: Economist Editor-In-Chief, Zanny Minton Beddos; Featuring: Daryl Lee, Global CEO, UM; Carolyn Everson, VP Marketing Solutions, Facebook; Additional panelist TBC

*Delegate Badge Required

Late Night at the Villa

IPG MB Villa
9:00PM - 11:59PM
IPG Mediabrands

Open to All IPG MB Attendees, Clients & Partners

FCB & 3% Movement Present: Athena Film Festival Screenings

BoatFCB
10:00PM - 11:30PM
FCB

Join 3% Movement Founder Kat Gordon & FCB Chicago CCO Liz Taylor for an intimate screening of four
celebrated shorts from the Athena Film Festival. The annual Athena Film Festival takes place in New York
City and focuses on short films that celebrate women and women filmmakers. Shorts being screened:
Frontier, Directed by Jillian Banner. The moving story of a retired bull rider, the younger rider she mentors,
and the barriers they both face as women in the world of rodeo.
Lemonade Mafia, Directed by Anya Adams. Written by Keith Edie. The story of a young girl pursuing her
dream—to own her own business. But what happens when a rival enters the picture?
116 Cameras, Directed by Davina Pardo. Documentary Short, 2017 [United States, United Kingdom], English,
15 minutes. A remarkable digital project created by the USC Shoah Foundation enables Auschwitz survivor
Eva Schloss to share her story in 3D and interact with an audience for generations to come.
Whirlpool, Written & Directed by Elizabeth Dixon.
Documentary Short, 2017 [United Kingdom], English, 17 minutes. Helen Keller might be known for being deaf
and blind, but she was also an avid civil rights activist who fought to eliminate bias against the disabled
within the public, her family and even herself.

Resources

The Girls' Lounge at Cannes Lions

The Girls' Lounge at Cannes Lions, Hotel Martinez - Penthouse Suite #731, 73 Boulevard de la Croisette, 06400 Cannes, France
7:00AM - 7:00PM
IPG

The Shutterstock Yacht

Jetée Albert Edouard, 06400 Cannes, France
11:00AM - 5:30PM

IPG Agencies can enjoy sun and rosé with our partners at Shutterstock. RSVP to contact with a time that works for schedule.

Yacht Amenities:
- Nail art station
- Lunch 12-2pm
- Rosé and light snacks from 2pm on
- An artisan creating custom luggage tags
- Daily talks on scaling visual content