How Health Communicators can Counter Vaccine-Hesitancy and Refusal

Health Inspiration Stage, Palais II
2:00PM - 2:45PM
McCann Health <br>

Vaccines. One of the world’s most successful and cost-effective public health interventions to date, saving millions of lives each year. And yet a growing movement of vaccine “hesitancy” has become one of WHO’s top 10 threats to humankind, contributing to outbreaks of almost forgotten diseases like measles. Innovations in vaccine development are focused on Pneumonia, Ebola, Zika, Dengue and others. However, public health progress is under threat by rapidly expanding groups of sometimes well-meaning but poorly-informed communities. New and creative ways to engage with skeptics to promote vaccine confidence and improve uptake are urgently needed. We’ll explore vaccine hesitancy and hear from leading public health and industry experts about what can be done to confront this growing global health.


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