Your Data Is Biased, Now What?
Data may not lie. But they can certainly be biased. Which means the algorithms we trust—often without a second thought—may wind up creating greater gender, racial, and economic inequality if we’re not careful.
What can brands and marketers do about it? Turns out quite a lot. If you care about promoting equality, or just believe in truth in data, join us for the biggest download on the subject yet and debate about the solutions.
Founder & Chief Growth Officer, Bonin Ventures
Caroline Criado Perez
Author, Invisible Women
IBM Distinguished Designer & Founding Member of IBM Design
President, Weber Shandwick
Creating Your Personal Portrait: Podcasts and Audio Storytelling
Audio is one of the most intimate forms of media. The industry, ripe for disruption and innovation provides consumers with a unique social identity and currency. In an increasingly fragmented marketplace, podcasts serve as the bridge to cultivate meaningful and long-term connections.
Featuring: Jill Gorecki, SVP, Managing Director, J3, Liz Gateley, Head of Content Development Spotify, Ashley Frangie and Lety Sahagún of LATAM’s hit podcast, Se Regalan Dudas. Moderated by Brendan Gaul, Global Chief Content Officer, UM Studios.
Leveraging Emotional Intelligence to Lead Multidisciplinary Teams...and Why It's Not Just Women's Work
Jane Grenier, Creative Brand Storyteller, Braze
Stephanie Loffredo, Associate Director, Social Marketing, Huge and Inventor, Hooha
Nada Stiratt, VP Global Marketing Solutions - North America, Facebook
Jen Berry, GVP, Managing Partner, SapientRazorfish
Erica Schmidt, Global CEO, Cadreon
Connect Everything: A New Model of Collaboration for Purpose
Verizon Media is hosting a panel series in partnership with The Ad Council around the importance and effectiveness of collaborative, purpose-driven marketing campaigns. Join us to hear about how top creatives and marketers are leveraging creativity, storytelling and innovation to drive empathy and meaningful action.
Empower Marketing With Machine Learning
In Partnership with Google
Machine learning capabilities from language processing to prediction, creative recognition, and learning continue to grow within our daily lives and marketing. Unpack some of the mystique of Machine Learning to talk through actionable steps to optimize and empower the work that you’re already doing. Hear from leaders at Reprise, the IPG Data & Technology Team and Google as they take you through how to get started and what they’ve learned along the way.
Featuring: Sona Oakley, C4M Marketing Solutions Architect, Google Cloud, Ben Royce, BrandUnit Creative Effectiveness Lead, Google. Moderated by Graham Wilkinson, SVP Global Product, Reprise. Additional speakers to be announced
Open to All IPG MB Attendees, Clients & Partners
Is AI the Promise or Peril to Equality?
Randi Barshack, Chief Marketing Officer, Samba TV
Wes Chaar, Chief Data and Analytics Officer, Catalina
Jocelyn Lee, Head of the AI Advertising Practice, Heat
Amanda Terry, VP, Global Partner Development, Acxiom
The Human Connection Matters: 5B in a 5G World
Inclusivity, diversity and humanity sit at the core of this powerful documentary; all incredibly important themes in the ad industry today and to UM and VM's ecosystem.
Featuring: Brendan Gaul, EVP, Global Chief Content Officer, UM. Moderated by Lydia Polgreen, Editor-In-Chief, HuffPost. Additional speakers to be announced
How Health Communicators can Counter Vaccine-Hesitancy and Refusal
Vaccines. One of the world’s most successful and cost-effective public health interventions to date, saving millions of lives each year. And yet a growing movement of vaccine “hesitancy” has become one of WHO’s top 10 threats to humankind, contributing to outbreaks of almost forgotten diseases like measles. Innovations in vaccine development are focused on Pneumonia, Ebola, Zika, Dengue and others. However, public health progress is under threat by rapidly expanding groups of sometimes well-meaning but poorly-informed communities. New and creative ways to engage with skeptics to promote vaccine confidence and improve uptake are urgently needed. We’ll explore vaccine hesitancy and hear from leading public health and industry experts about what can be done to confront this growing global health.
The New Creative Capital
Global CEO, Sean Lyons, Chief Strategy Officer, US, Jess Greenwood, and EVP, Chief Creative Officer, US, Tiffany Rolfe will take the Debussy Theater stage in Palais I to discuss The New Creative Capital. As news about the advertising industry continues to churn with clients cutting budgets, taking work in-house and generally questioning the value of advertising and ad agencies, this presentation will highlight new types of “creative capital” that can inspire a modern creative revolution, sparking renewed excitement for the agency business. But, it requires acknowledging some deep changes occurring with clients and consumers that are forcing agencies to adapt or die. And the starting place for adaptation is recognising where and when creativity still retains the power to drive brands and deliver growth. – Badge required.
Facebook Panel "Made for St. Jude: Exploring the Creative Potential of VR"
Virtual Reality has unlocked inspiring new opportunities for telling stories, building communities, and driving fundamental change in the world. Through an exploration with St Jude Children’s Research Hospital, Facebook Creative Shop and VR for Good has partnered with four agencies – ARC, BBDO, McCann, R/GA – and Flight School to develop four unique creative concepts to help fight childhood cancer. Our panelists will discuss the creative potential of VR and invite each agency to share the ideas they have developed. One concept will be selected and produced with Flight School, on behalf of St Jude.
LOVOT the Robot: AI Powered by Love
R/GA ECD, Head of Stories, APAC, Niklas Lija will join CEO and Founder, GROOVE X, Kaname Hayashi for LOVOT the Robot: AI Powered by Love on the Healthcare Insights Stage, Palais II. Even though we are more connected than ever, technology has failed to bring us any closer. Globally, there is a growing sense of detachment and loneliness, with profound impact on mental health. In Japan, youth are increasingly withdrawing from society in a phenomenon known as Hikikomori, and a rapidly aging population is spending their days alone. One Japanese startup is tackling the problem with a transformative therapeutic solution: AI powered by love. In this session, you will meet LOVOT, the next generation of companion robot whose raison d'être is to bring more love to humanity. – Badge required.
FCB & The Drum Present: “The ‘C’ Word: What Does Culture Mean in 2019, and is Advertising Shaping it or Contaminating It?”
It used to be easy for brands to align themselves with the zeitgeist: Coke’s 1971 masterpiece “Hilltop” perfectly encapsulated the hippie-dippie charm of 70s California, while Calvin Klein’s provocative 90s billboards kickstarted a denim revolution. Now, in a world where advertisers are expected to: act as agents for social change; contend with populism; be both global and local; and appeal to subcultures and fandoms (all across a disintermediated media landscape) it’s becoming trickier for brands to shape and reflect culture. The Drum’s senior reporter Rebecca Stewart is joined by a panel of cultural commentators from across the industry to discuss what culture means in 2019 and the role advertising plays in it.
Elevating the Role of Women in Music #SeeHerHearHer
Shelley Zalis, CEO, The Female Quotient and Co-Founder, #SeeHer
Jennifer Breithaupt, Global Consumer Chief Marketing Officer, Citi
Devika Bulchandani, President, McCann NY
Maureen Ford, President, National Sales, Live Nation
Karen Phillips, Executive Vice President Ad Solutions, Viacom
Gail Tifford, Chief Brand Officer, WW and Co-Founder, #SeeHer
Creating Compelling Brand Stories In A Digital First World
In partnership with Facebook
The growth of stories, what we’ve learned from producing stories, and the future potential of this format from a commerce perspective
Featuring: Speakers to be announced
Building Brands As The Funnel Collapses
In partnership with Facebook
The growth of stories, what we’ve learned from producing stories, and the future potential of this format from a commerce perspective.
Featuring: Joe Bihlmier SVP Global Communications, Media & Experiences, American Express, Katie Miller, VP Connections Planning, Coca-Cola. Moderated by Hamish Kinniburgh, Global Chief Strategy Officer, UM. Additional speakers to be announced
Open to All IPG MB Attendees, Clients & Partners
Comcast Presents: Spotlight on 5B featuring Brendan Gaul, EVP, Global Chief Content Officer, UM
A beachside chat on the power of film and storytelling featuring UM’s Brendan Gaul, EVP Global Chief Content Officer and Brett Henenberg, SVP, Global Head of Production, UM Studios. Additional speakers to be announced
FCB Nautical Night Party
FCB Worldwide CEO Carter Murray invites clients, attendees and agency partners aboard BoatFCB to celebrate the industry’s best creativity. Don’t miss the late-night bites and signature cocktails.