The Equality Party
Leading With Impact: Thriving In A Tech-Driven World
In partnership with NBCUniversal
Today, women hold only 11% of executive positions at Silicon Valley companies. And women under 25 in the tech industry are earning on average 20% less than their male counterparts. Corporate America has reached an inflection point, and now is the time for change. Join NBC’s Julia Boorstin as she moderates a panel of industry leaders including Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG Mediabrands, and Erica Schmidt, Global Chief Executive Officer, Cadreon, and Eileen Kiernan, Global President, UM J3, as they talk about some of the challenges they face, and the importance of equality, diversity and inclusion.
"Change For Good" Hackathon
Together with Amazon and Global Citizen, an advocacy platform, Huge invites the industry’s brightest talent from all disciplines to join forces along the Palais des Festivals in a two-day Hackathon.
Teams from across the globe – regardless of agency or brand – will come together 19 - 20 June to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.
Of the applications received, 7 teams will be chosen to compete in the first-of-its-kind Hack, and the team presentations and judging ceremony will take place on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, 20 June at 15:30.
Who Runs the World? Educated and Healthy Young Girls
"The Future is Female.” According to research, if women participated in the global economy identically to men, there would be a 26% uplift in annual global gross GDP over the next 10 years. The global community knows that educated and healthy girls stay in school longer, marry later, delay childbearing, have healthier children, develop life skills, and earn higher incomes. They can also help lift themselves and their families out of poverty.
In this session, we explore the role of creativity and the collaborative global efforts that are being made in both private and public sectors to support young girls and women to develop futures that move their communities and the world forward.
The Drum Presents: The 6-Second Impact: Video Advertising
Can advertisers really make an impact in six seconds? From Google to Fox to YouTube to big brand owners— everyone is snacking with 6-second video formats. What is the impact of this format? Do they force both advertisers and consumers to be more focused? Does it deliver the level of poignancy and emotional connection we all want with our consumers? How does it drive ad recall? What is the role of short form videos? Do advertisers really want these?
Which YouTube Campaigns Really Nailed It?
Part of the Creativity Matters series: BBH’s Alison Hoad and her panel of judges explain what really works for brands, and showcase the best of this year’s YouTube campaigns. Featuring: Alison Hoad, Chief Strategy Officer, BBH London, Jen Smith, Partner, Craft Media, Kevin Chesters, Chief Strategy Officer, Ogilvy and Will Whalley, Ads & Industry Marketing, YouTube & Google
What Healthcare Can Learn From Consumer Advertising and What Consumer Advertising Can Learn From Healthcare With Award-Winning FCB Health CCO's Rich Levy and Nancy Crimi-Lamanna, CCO, FCB Toronto
Delegate Pass Required.
A dynamic conversation centered on what those in consumer can learn from pharma, for instance, all creativity is about creating behaviors/behavioral changes, and health is golden for that – healthcare advertising has always created behavior change. They’re going to highlight that the two are not as separate as we may think – we all want the same thing. We have so much to learn from each other.
Data Ethics And Standardization In A Post-GDPR World
The General Data Protection Regulation has had direct and significant impact on the media and marketing landscape. Join Arun Kumar, Global Chief Data & Marketing Technology Officer, Sheila Colclasure, Global Chief Privacy Officer and Public Policy Executive, Acxiom as they discuss the importance of the new regulation and what’s to come in a post GDPR world.
One Argentinean, One Brazilian, One Colombian Walk Into A Bar, Featuring FCB Mexico's Javier Campopiano
Delegate Pass Required.
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behaviour in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Pinterest Tasteshop: Fearless Founders Talk Beauty And Style
Learn from fearless founders what it takes to succeed in beauty and fashion industries. Then get a Riviera-ready look from a pro makeup artist, or chat with a sommelier to find the rosé that’s right for you. The first 250 people will get a limited edition gift! Featuring: Pinterest’s Meredith Guerriero, FabFitFun’s Katie Ann Rosen Kitchens, and Urban Decay’s Wende Zomnir.
The World Of Augmented Reality
Carolina Arguelles, Head of AR at Snap will demonstrate new ways to strategize your marketing plans to reach the sought after generations. While the last 10 years have been about figuring out the role of social media marketing, the next 10 year will be about adding the camera as an ad placement to your media plans. Come learn about the advancements in technology that will allow marketers to be more impactful with their messages by understanding the power of play!
Featuring: Rob Bernstein, Managing Director, NA, Reprise
Back To The Future With Blockchain
Remember the good ol’ days when the media buying process was clear, transparent and simple. Thanks to blockchain those days are back on the horizon. Join IBM Watson Advertising and a panel of experts across the media buying supply chain for a candid conversation about how they are using blockchain technology to tackle challenges such as ad fraud, measurement and reconciliation. Hear about the benefits that these early adopters are reaping along with practical advice for how to apply this technology to your own business. Moderated by Carrie Seifer, VP & CRO, Watson Content & IOT Platform; Featuring Babs Rangaiah, Executive Partner, Global Marketing, IBM Ix, Will Luttrell, Founder & CEO, Amino Payments and Tim Ringel, Global CEO, Reprise
The Humanization of Data
In partnership with Spotify
In today’s data age, consumers' expectations are evolving and brands can have a 1:1, personal relationship with each consumer. Brands have the opportunity to do this through personalized messaging and experiences that are custom to each consumer. The role data plays in consumers' lives will continue to evolve and create unique opportunities for brands to break through the clutter and engage with individuals. Join UM Global CEO Daryl Lee, and Spotify’s Head of Echo Nest, Tim Ganss as they discuss the human element of data, customization of creative based on human insights from data and more.
Late Night at the Villa
Hosted by Twitter
Open to All IPG MB Attendees, Clients & Partners
FCB Nautical Night
Worldwide CEO Carter Murray invites clients, our attendees and closest friends aboard BoatFCB to
celebrate the industry’s best creativity. Hit artist St. Lucia headlines the night, along with a few fellow
surprise DJ guests. Don’t miss the late-night bites and signature cocktails.
The Girls' Lounge at Cannes Lions
The Shutterstock Yacht
IPG Agencies can enjoy sun and rosé with our partners at Shutterstock. RSVP to contact with a time that works for schedule.
- Nail art station
- Lunch 12-2pm
- Rosé and light snacks from 2pm on
- An artisan creating custom luggage tags
- Daily talks on scaling visual content