Masters of Creativity session with Matt Williams
30m presentation / 30m Q&A
A Farewell To Arms
“It is much harder to make peace than to wage war.”
Juan Manuel Santos, President of Colombia and Nobel Peace Prize Laureate
There’s no greater challenge or tougher brief. The destruction of your opponent won’t achieve it. Diplomacy often isn’t enough. So after a half-century of civil war in Colombia, something more was needed. In the words of President Santos, the “creative capacity for goodness.” The compassion to see your enemy as a human being – just like you. It’s a lesson that changes everything, with broad application for Cannes Lions attendees and leaders everywhere.
A discussion with President Juan Manuel Santos and Weber Shandwick Chairman Jack Leslie. Introduction by Jose Miguel Sokoloff, Chair, MullenLowe Group Creative Council
Dot Dot Dot @ Cannes
Dot Dot Dot, formerly known as FUTURES, is a network of entrepreneurs, innovators, founders and CEOs who come together to share ideas, address and plan solutions to an agenda they define. They are bringing the anti-conference spirit to Lions Entertainment - where some original members of the group and guests take time to consider some of the more practical challenges facing the sector.
THE FUTURE OF MEN CONVERSATION
Though we still have a long way to go on the quest for gender equality, women are making huge strides: 60 percent of college grads are female, 40 percent of family breadwinners are now women, and roughly 40 percent of college athletes are female. As gender roles are radically shifting, what does this mean for men? Please join us for an unplugged conversation about why we need a redefinition of masculinity, and how both men and women can better support each other on the road towards gender equality.
IPG WOMEN’S CONVERSATION: HOW BRANDS CAN TAKE A STAND WITHOUT ALIENATING YOUR AUDIENCE
Taking a stand on gender and diversity issues helps your brand as well as the company where you work stay relevant with consumers and employees. Since there are more women in positions of influence, what are some ideas for how women leaders themselves can help to drive more change in their agencies? Women can use their leadership style and position to push the envelope while minimizing the risk of pushing away their audience. In this candid talk, hear how these leaders are on the cutting edge and pushing boundaries while also unifying their audiences for greater impact.
Huge launched a special tip bot for Cannes called "Tipsy." Here is a link to our microsite with additional details on who's going, what we're up to, etc.