I Fell in Love with an Asshole

Debussy Theatre
12:45PM - 1:30PM
The Martin Agency <br>

Big ideas often die at the intersection of risk and persuasion. Too much perceived risk for the brand or too little persuasive ammunition to make the case. But what happens when both sides lock arms and embrace the big idea? Hear five personal stories from those who believed in Coleman F. Sweeney, 'The World’s Biggest Asshole', and turned a PSA for Donate Life into a viral hit that lured elusive millennial males to sign up in droves and save lives.

Speaking at this event: Joe Alexander, David Fleming, Will Speck Josh Gordon, Jenny Rooney



Available throughout the conference.

Huge launched a special tip bot for Cannes called "Tipsy." Here is a link to our microsite with additional details on who's going, what we're up to, etc.