Events

RB Innovation Hack

Gray d'Albion
All day
Virgo Health

Over 20 Creative Directors from across IPG, RB R&D members and other groups aim to create innovations to save children from pollution in China.

McCann Health Presents: “Fighting for Our Creative Lives”

Inspiration Stage, 1 Boulevard de la Croisette, 06400 Cannes
9:45AM - 10:45AM
McCann Health

Jeremy Perrott, Introduction
Mike Massimino, Astronaut, Engineer, Author

Applying Blood Pressure: Achieving Blood Equality Together with the FDA

Inspiration Stage – Palais
11:00AM - 11:45AM
FCB Health

A riveting, behind-the-scenes look at how FCB Health and Gay Men’s Health Crisis (GMHC) joined forces with an unlikely partner, the FDA, to fight a global blood donation policy that is based on discrimination and stigma, not science.

Regulation is the Road to Innovation

Health & Focus Stage – Palais
3:30PM - 4:00PM
Area 23<br>

Pharmaceutical marketing is a highly regulated industry, and yet, in some instances, these restrictions can inspire people to do great work. In this session, Area 23 – an FCB Health company that was named the “Most Creative Agency” in 2017 by Med Ad News – discusses the highly regulated world of pharma advertising, and how such an environment can actually serve as the spark for incredible creative work.

Resources

Tipsy

Available throughout the conference.
Huge

Huge launched a special tip bot for Cannes called "Tipsy." Here is a link to our microsite with additional details on who's going, what we're up to, etc.