RB Innovation Hack
Over 20 Creative Directors from across IPG, RB R&D members and other groups aim to create innovations to save children from pollution in China.
McCann Health Presents: “Fighting for Our Creative Lives”
Jeremy Perrott, Introduction
Mike Massimino, Astronaut, Engineer, Author
Applying Blood Pressure: Achieving Blood Equality Together with the FDA
A riveting, behind-the-scenes look at how FCB Health and Gay Men’s Health Crisis (GMHC) joined forces with an unlikely partner, the FDA, to fight a global blood donation policy that is based on discrimination and stigma, not science.
Regulation is the Road to Innovation
Pharmaceutical marketing is a highly regulated industry, and yet, in some instances, these restrictions can inspire people to do great work. In this session, Area 23 – an FCB Health company that was named the “Most Creative Agency” in 2017 by Med Ad News – discusses the highly regulated world of pharma advertising, and how such an environment can actually serve as the spark for incredible creative work.