RB Innovation Hack

Gray d'Albion
All day
Virgo Health

Over 20 Creative Directors from across IPG, RB R&D members and other groups aim to create innovations to save children from pollution in China.

McCann Health Presents: “Fighting for Our Creative Lives”

Inspiration Stage, 1 Boulevard de la Croisette, 06400 Cannes
9:45AM - 10:45AM
McCann Health

Jeremy Perrott, Introduction
Mike Massimino, Astronaut, Engineer, Author

Applying Blood Pressure: Achieving Blood Equality Together with the FDA

Inspiration Stage – Palais
11:00AM - 11:45AM
FCB Health

A riveting, behind-the-scenes look at how FCB Health and Gay Men’s Health Crisis (GMHC) joined forces with an unlikely partner, the FDA, to fight a global blood donation policy that is based on discrimination and stigma, not science.

Regulation is the Road to Innovation

Health & Focus Stage – Palais
3:30PM - 4:00PM
Area 23<br>

Pharmaceutical marketing is a highly regulated industry, and yet, in some instances, these restrictions can inspire people to do great work. In this session, Area 23 – an FCB Health company that was named the “Most Creative Agency” in 2017 by Med Ad News – discusses the highly regulated world of pharma advertising, and how such an environment can actually serve as the spark for incredible creative work.



Available throughout the conference.

Huge launched a special tip bot for Cannes called "Tipsy." Here is a link to our microsite with additional details on who's going, what we're up to, etc.