Searching for Syria - Using Technology for Good
It was seven years ago this March that our generation's worst humanitarian crisis began. Since then over five million people have been forced to leave their homes, possessions and families to seek shelter throughout the Middle East, Europe, and around the world. Google, UNHCR and R/GA came together to create “Searching for Syria,” an innovative way for everyone to explore the top five most common search queries people around the world are asking. This talk takes us behind the scenes and will explore how interactive experiences and technology can be used as a force for good. We'll discuss how this project driven by data, journalism and a strong narrative helped combat empathy fatigue, broke down stereotypes and re-engaged audiences globally.
Speakers: James Temple, Andre le Masurier
Here are the Women
Four fearless female leaders from different ecospheres of the marketing landscape will candidly share
the proud, challenging, low and high moments behind their journey to the top, as well as the inspirations
and drive behind their successes.
Moderator: Emily Steel, The New York Times Business Reporter
Panelists: Kat Gordon, 3% Movement Founder & CEO; Jodi Harris, AB InBev VP Marketing Culture & Learning;
Liz Taylor, FCB Chicago CCO; Sharon Profis, Executive Editor, CNET
Speaking to Cancer
“Our entire approach to developing this campaign changed when we realized that many of our respondents might not live to see it.” This talk will discuss our shared efforts to transform Lilly Oncology brand DTC initiatives - showcasing the breakthrough creative campaigns for Lartruvo and Cyramza that were the result. It will explore the tension between our creative desire to push boundaries and our responsibility to our target audience. We learned that it wasn’t about what we had to say to them, but rather the responsibility of what we needed to say for them – empowering the voices of those who need it most... and doing it in a way that set a new creative standard in oncology marketing.
Pinterest Tasteshop: Sneaker Culture, From Streetwear To Everywhere
Learn from a media and style entrepreneur and design a custom pair of sneakers inspired by your tastes. Get inspiration from Pinterest, then work with a top-class illustrator to bring your kicks to life. Featuring: Pinterest's Vikram Bhaskaran and Complex Media's Rich Antoniello.
Why are Hollywood’s stories and marketing more effective than ours?
Let’s face it. Hollywood's creativity (usually) outshines that of advertising – not just in creating content but in marketing and distributing that content too. So, it's fair to say that there's a lot that we can learn about the effectiveness of story-telling as well as that of creative content distribution, from Hollywood.
Join FP7 from the MENA region, on a journey into creativity that drives Hollywood's appeal.
In an interactive session (with a few surprise guests), get to learn (and share) creative techniques and content distributions tactics deployed by movies, that are easily applicable for brands, agencies, students and start-ups, along with tips from renowned Hollywood makers and actors.
And hey, who doesn't like a few pop quizzes? Join in!
Questions this session will answer:
What does Hollywood do right when it comes to storytelling and creative content, that we can all learn from when it comes to our craft?
How does Hollywood approach creative content distribution as well as channel planning, consumer journeys and relationship management?
What role should Strategy play in making our work more appealing?
What Does The Agency Of The Future Look Like?
Part of the Creativity Matters series: a panel of leading, and divergent, voices discuss the challengers and the challenges to the creative throne.
Featuring: Jeannine Falcone, Marketing Lead, North America, Accenture Interactive, Shannon Pruitt, Chief Content Officer, Carat US, Nick Garrett CEO, Clemenger BBDO, and Joanna Flint, Managing Director, Agency Business - Asia Pacific, Google.
The Forecast Calls for More Outcasts
The advertising business – frequently the most creative, non-conformist and influential businesses in the world – is neither as inclusive, nor diverse as the world and people it seeks to engage with. The existing cultural diversity within our industry calls for greater interrogation to fully understand the complex identities of people we want to reach through our messaging.
In this session, McCann Worldgroup will elevate the discussion on the creative and commercial opportunity that the fullest inclusion and representation of LGBTQ has to offer an industry fundamentally founded on the principles of non-conformism, and creativity. We will examine how the LGBTQ identity equips individuals with unique skills to offer the creative industry and the ever-changing audiences we work to affect.
How Do You Build A Brand In The Age Of Assistance?
Part of the Creativity Matters series: best practices & top tips from Google’s Assistant experts and the brands who are getting it right. Featuring: Lilian Rincon, Director of Product, Google, Abbey Glassen, President, 360i North America and Melanie Schlegel, Head of Paid Search, OTTO.
Malaria No More Session
Speakers: Sarah Lent, Malaria No More client
IPG Welcome Cocktails
Join all of your IPG colleagues from across the network for cocktails and canapés.
Music provided by iHeartMedia.
Fete De Football: England Vs. Tunisia
Pull up a seat in BoatFCB’s lounge and watch England take on Tunisia in the evening’s World Cup action.
Cheer on your favorite team or hang on the sidelines with a pint of Michelob Ultra and game bites.
The Girls' Lounge at Cannes Lions
The Shutterstock Yacht
IPG Agencies can enjoy sun and rosé with our partners at Shutterstock. RSVP to contact with a time that works for schedule.
- Nail art station
- Lunch 12-2pm
- Rosé and light snacks from 2pm on
- An artisan creating custom luggage tags
- Daily talks on scaling visual content