Making Money is Art, Good Business is the Best Art

Health Inspiration Stage, Palais II
10:05AM - 10:35AM
McCann Health <br>

As we know, Andy Warhol, paraphrased here, was way ahead of his time. As consumers, particularly millennials, gravitate towards businesses that share their values for social responsibility, businesses are discovering that making a profit doesn’t have to come at the expense of making positive contributions to society. Doing good is good business. Taking inspiration from the words of Bill Bernbach, “Creativity is the most powerful force in business”, Matt demonstrates how creativity is truly the key to doing good work that works. And proves that doing good is not just a guiding principle but also an invaluable business strategy.

Questions this session will answer:
Why doing good is doing good business

Why millennials will bypass your brand if it doesn’t contribute to the well-being of the planet

How business has the potential to be a force for positive change that shines through as a core belief of the millennial generation

How Do You Turn Consumers Into Powerful and Passionate Communities?

Warner Media’s Apartment
2:30PM - 4:30PM

Speaker: John Mescall

*Invite only, formal invitation to follow. To inquire please contact

SeeHer’s #SeeHerHearHer, Panel Discussion

FQ Penthouse, Martinez
4:00PM - 5:00PM

Raja Rajamannar, Mastercard; Devika Bulchandani, McCann Worldgroup and others.
Moderator: Shelley Zalis, TFQ

IPG Welcome Cocktails in Cannes

Plage Croisette Beach Beach (Across from the Carlton & Martinez), 65 Boulevard de la Croisette
6:00PM - 9:00PM

We invite all IPG corporate and agency employees who are in Cannes to attend.


No Resources