Making Money is Art, Good Business is the Best Art
As we know, Andy Warhol, paraphrased here, was way ahead of his time. As consumers, particularly millennials, gravitate towards businesses that share their values for social responsibility, businesses are discovering that making a profit doesn’t have to come at the expense of making positive contributions to society. Doing good is good business. Taking inspiration from the words of Bill Bernbach, “Creativity is the most powerful force in business”, Matt demonstrates how creativity is truly the key to doing good work that works. And proves that doing good is not just a guiding principle but also an invaluable business strategy.
Questions this session will answer:
Why doing good is doing good business
Why millennials will bypass your brand if it doesn’t contribute to the well-being of the planet
How business has the potential to be a force for positive change that shines through as a core belief of the millennial generation
How Do You Turn Consumers Into Powerful and Passionate Communities?
Speaker: John Mescall
*Invite only, formal invitation to follow. To inquire please contact email@example.com
SeeHer’s #SeeHerHearHer, Panel Discussion
Raja Rajamannar, Mastercard; Devika Bulchandani, McCann Worldgroup and others.
Moderator: Shelley Zalis, TFQ