Making Money is Art, Good Business is the Best Art
As we know, Andy Warhol, paraphrased here, was way ahead of his time. As consumers, particularly millennials, gravitate towards businesses that share their values for social responsibility, businesses are discovering that making a profit doesn’t have to come at the expense of making positive contributions to society. Doing good is good business. Taking inspiration from the words of Bill Bernbach, “Creativity is the most powerful force in business”, Matt demonstrates how creativity is truly the key to doing good work that works. And proves that doing good is not just a guiding principle but also an invaluable business strategy.
Questions this session will answer:
Why doing good is doing good business
Why millennials will bypass your brand if it doesn’t contribute to the well-being of the planet
How business has the potential to be a force for positive change that shines through as a core belief of the millennial generation
LinkedIn Studios Video Interview Series: Branding For Growth
Join LinkedIn for an exclusive video interview opportunity covering how sophisticated marketing can help create, grow and sustain valuable brands. You’ll have the opportunity to share your thoughts on building brands that last, the role of agencies in driving measurable business impact, and more. This will be central to LinkedIn’s editorial coverage and included on LinkedIn’s dedicated Cannes feed!
Lunch with Adeek, American Express & Marriot
Join Elizabeth Rutledge of American Express, Karin Timpone of Marriott International and Adweek’s Editor and SVP, Programming, Lisa Granatstein for a conversation on Creating Experiences Within the Currency of Customer Loyalty.
Cannes Young Media Lions Presents Generations of Kick-Ass Women Under One (Sort Of) Roof
Caroline Foster-Kenny, CEO, EMEA, IPG Mediabrands, Lynn Lewis, US CEO, UM, Erin Quintana, EVP, Client Managing Partner, UM, and Claire Elsworth, Creative Business Director, Reprise join the Cannes Young Media Lions for a unique panel on women in media
Stereotype Busters: Male Leaders Advancing Change
Shelley Zalis, CEO, The Female Quotient
John Partilla, CEO, Screenvision Media
Neil Waller, Co-Founder, Whalar
David Shing, Digital Prophet, Verizon Media
John McIndoe, EVP and Chief Marketing Officer, IRI
Lance Koenig, Global Strategy Director, The Martin Agency
Luis Machorro, CEO, McCann Worldgroup Mexico
Beyond Hiring: How All Leaders Can Create Cultures of Inclusion and Belonging
Jessica Ling, Vice President, Head of B2B Marketing, Verizon Media
Ife Babatunde, Agency Lead, LinkedIn Marketing Solutions, LinkedIn
Camille Hackney, Chief Partnerships Officer, Atlantic Records/Warner Music Group
Torsten Gross, Managing Director, Deloitte Digital / Heat
Angie Hannam, EVP, Global Chief Talent Officer, R/GA
How Do You Turn Consumers Into Powerful and Passionate Communities?
Speaker: John Mescall
*Invite only, formal invitation to follow. To inquire please contact email@example.com
UM Momentum Awards
At UM, we are proud to celebrate our best-in-class work and our colleagues who bring it all to life. Please join us for a brief viewing of the 2018 MomentUM Global Award winning campaigns and a toast to our winning teams!
Open to All IPG MB Attendees
IPG Welcome Cocktails in Cannes
We invite all IPG corporate and agency employees who are in Cannes to attend.
IPG's Third Annual Black Diaspora Family Dinner at Cannes
7-8 PM IDEA Issue Roundtables co-sponsored by IDEA (By invitation only)
8-9 PM Rose’ and Relaxation Hour
9 PM Plated Family Dinner Service
10:30 PM Official BFDD After Party hosted by TruX (yacht address to come)
IPG Mediabrands Executive Dinner
In Partnership with Turner
International Affairs and the Brexit Effect Featuring CNN Anchors and Correspondents, Bianca Nobilo and Julia Chatterly