The Infinite Possibilities of VR
Virtual reality (VR) is rapidly becoming the advertising industry’s most thrilling, fresh and creative new medium. We’ve only scratched the surface of what is possible. In this session, Framestore will share the lessons learned from delivering interactive experiences for some of the world’s biggest brands. Drawing on a variety of immersive projects, this session – which will include a live demonstration with headsets – will illustrate the importance of narrative, artistry and craft in this evolving world of VR.