The Cannes Lions & R/GA Start-Up Academy Showcase
Start-ups are integral to the industry, but often need guidance on how to position themselves in front of brands and advertisers. Female entrepreneurs in particular represent a significant and often untapped opportunity for brands looking to push their businesses forward, so this year, the fourth-annual Start-up Academy promotes female founders across the global start-up ecosystem.
The Academy identifies technology-enabled companies with the potential to impact the marketing, media, communications and advertising industries, and exposes global brands to an expanded pool of innovative solutions.
Over the course of the week, Cannes Lions in partnership with pioneering global digital agency, R/GA, has helped 10 game-changing female-founded start-ups sharpen their brand identity, focus business plans, and, ultimately, market themselves more effectively.
In this culminating showcase, you’ll hear from some of the world’s most innovative start-ups in the marketing communications space and see what the next generation of thought leadership has to offer.
Questions this session will answer:
Who are some of the world's most innovative start-ups in the marketing communications space?
What are some of the latest tech innovations from around the world you should be paying attention to?
Who are the people behind them?