Area 23

Speaking to Cancer

Behind the Work Stage, Palais II
06/18/2018
12:00PM - 12:30PM

“Our entire approach to developing this campaign changed when we realized that many of our respondents might not live to see it.” This talk will discuss our shared efforts to transform Lilly Oncology brand DTC initiatives - showcasing the breakthrough creative campaigns for Lartruvo and Cyramza that were the result. It will explore the tension between our creative desire to push boundaries and our responsibility to our target audience. We learned that it wasn’t about what we had to say to them, but rather the responsibility of what we needed to say for them – empowering the voices of those who need it most... and doing it in a way that set a new creative standard in oncology marketing.

Glass: The Lion For Change Live Judging, Area 23 Presents Rape Tax

Palais Des Festivals
06/20/2018
2:10PM - 2:30PM

Delegate Pass Required.

Deutsch

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

FCB

Here are the Women

BoatFCB
06/18/2018
11:00AM - 11:45AM

Four fearless female leaders from different ecospheres of the marketing landscape will candidly share
the proud, challenging, low and high moments behind their journey to the top, as well as the inspirations
and drive behind their successes.

Moderator: Emily Steel, The New York Times Business Reporter
Panelists: Kat Gordon, 3% Movement Founder & CEO; Jodi Harris, AB InBev VP Marketing Culture & Learning;
Liz Taylor, FCB Chicago CCO; Sharon Profis, Executive Editor, CNET

Fete De Football: England Vs. Tunisia

BoatFCB
06/18/2018
8:00PM - 10:00PM

Pull up a seat in BoatFCB’s lounge and watch England take on Tunisia in the evening’s World Cup action.
Cheer on your favorite team or hang on the sidelines with a pint of Michelob Ultra and game bites.

The Drum Presents: The 6-Second Impact: Video Advertising

BoatFCB
06/19/2018
10:30AM - 11:30AM

Can advertisers really make an impact in six seconds? From Google to Fox to YouTube to big brand owners— everyone is snacking with 6-second video formats. What is the impact of this format? Do they force both advertisers and consumers to be more focused? Does it deliver the level of poignancy and emotional connection we all want with our consumers? How does it drive ad recall? What is the role of short form videos? Do advertisers really want these?

One Argentinean, One Brazilian, One Colombian Walk Into A Bar, Featuring FCB Mexico's Javier Campopiano

DEBUSSY THEATER , Palais Des Festivals
06/19/2018
2:45PM - 3:15PM

Delegate Pass Required.

This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behaviour in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.

The Drum Presents: A Discussion on Brand Purpose

BoatFCB
06/20/2018
10:30AM - 11:30AM

Come hear executives from Nivea, HP, Mars and WE Worldwide assess the role of purpose in advertising today. In an age of authenticity, consumers are increasingly expecting brands to not only behave in a transparent manner – but also communicate their core values and what they stand for clearly. The panel will explore some of these issues as well as how to bring ‘brand purpose to life’ and whether purpose can be balanced with both short term and long-term business goals.

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

The Drum@BoatFCB Presents: The Future of TV is Now

BoatFCB
06/20/2018
4:00PM - 5:00PM

In a connected world, you might think the future of TV is messy, confusing or even dead. But really,
now is the golden age. There’s never been a more exciting time for video or indeed television, with
audiences consuming more content than ever. Of course, there is disruption and change. But
advertising levels have never been higher than they are now. This panel, featuring leading experts
from Diageo, HP, Innovid and Roku, takes a deep dive into how TV and video are moving into the
best of times.

The Drum@BoatFCB Presents: The Future of TV is Now

BoatFCB
06/20/2018
4:00PM - 5:00PM

In a connected world, you might think the future of TV is messy, confusing or even dead. But really,
now is the golden age. There’s never been a more exciting time for video or indeed television, with
audiences consuming more content than ever. Of course, there is disruption and change. But
advertising levels have never been higher than they are now. This panel, featuring leading experts
from Diageo, HP, Innovid and Roku, takes a deep dive into how TV and video are moving into the
best of times.

FCB & 3% Movement Present: Athena Film Festival Screenings

BoatFCB
06/20/2018
10:00PM - 11:30PM

Join 3% Movement Founder Kat Gordon & FCB Chicago CCO Liz Taylor for an intimate screening of four
celebrated shorts from the Athena Film Festival. The annual Athena Film Festival takes place in New York
City and focuses on short films that celebrate women and women filmmakers. Shorts being screened:
Frontier, Directed by Jillian Banner. The moving story of a retired bull rider, the younger rider she mentors,
and the barriers they both face as women in the world of rodeo.
Lemonade Mafia, Directed by Anya Adams. Written by Keith Edie. The story of a young girl pursuing her
dream—to own her own business. But what happens when a rival enters the picture?
116 Cameras, Directed by Davina Pardo. Documentary Short, 2017 [United States, United Kingdom], English,
15 minutes. A remarkable digital project created by the USC Shoah Foundation enables Auschwitz survivor
Eva Schloss to share her story in 3D and interact with an audience for generations to come.
Whirlpool, Written & Directed by Elizabeth Dixon.
Documentary Short, 2017 [United Kingdom], English, 17 minutes. Helen Keller might be known for being deaf
and blind, but she was also an avid civil rights activist who fought to eliminate bias against the disabled
within the public, her family and even herself.

The Drum Presents: Digital Transformation

BoatFCB
06/21/2018
10:30AM - 11:30AM

Executives from British telecom company BT and digital agency Wunderman will examine the issues around digital transformation, what that means and how businesses of the future can get “future ready”. And what do we need to get there? More technology, better creativity, new skills?

Crystal Petit Celebrates World Music Day

BoatFCB
06/21/2018
11:45AM - 12:30PM

To celebrate the 37th annual Fete de la Musique, FCB welcomes singer-songwriter Crystal Petit for an exciting musical tribute to the sounds of the world. Vive la musique!

FCB & Pandora World Music Day: The Power of Music to Move Brands

BoatFCB
06/21/2018
1:30PM - 2:15PM

On World Music Day we are hosting a day long series of musical performances and inspiring talks on board Boat FCB. This panel hosted in partnership with Pandora will explore the power of music in creative work and its role in moving consumers and building brands. Leaders across music marketing will explore the influence of music and the impact it has on the creative process. For this talk, three time Latin Grammy award-winner Carla Morrison joins to offer an artist perspective and share a brief acoustic performance of her latest hits.

FCB's "Never Finished" Series: Levi's Jen Sey, #MeToo's Tarana Burke

Debussy Theatre, Palais I
06/21/2018
2:45PM - 3:15PM

Delegate Pass Required.

We’re living through extraordinary times and great change, particularly for female empowerment. In an era of #TimesUpAdvertising, come hear from two pioneers who took action long before these movements began. A former elite athlete, LS&Co. Global Brands CMO Jen Sey spoke out about the abuses in gymnastics in her book, Chalked Up long before the sport underwent scrutiny. Time’s 2017 “Person of the Year” Tarana Burke founded #MeToo and devoted her life’s work to empowering women and girls 12 years before the phrase went viral. Discover what inspired these creative forces to take action, the struggles and challenges they faced, and how they’re keeping the momentum going in this year’s “Never Finished” series, moderated by FCB West CCO Karin Onsager-Birch.

#ParentsCANNEStoo

The Girls' Lounge
06/21/2018
4:30PM - 5:00PM

Lisen Stromberg, Partner and COO, The 3% Conference (Moderator)
Sarah Latz, Senior Copywriter and First-Ever Working Parent Cannes Correspondent, FCB
Henry Latz, Unofficial Intern, FCB

FCB Celebrates World Music Day: Creativity In Color Concert With Tank and The Bangas

BoatFCB
06/21/2018
4:30PM - 5:00PM

Join us as we celebrate the 37th Annual World Music Day and our “Creativity In Color” initiative, launched
at last year’s festival to celebrate diversity in creativity. This event will honor special guests from Cannes
Can: Diversity Collective, which partners with the Marcus Graham Project to expose young creatives from
under-represented communities to the advertising industry on an international level. Hear hit American
funk and soul New Orleans-based musical group Tank and the Bangas perform their latest hits and be
inspired by their unique story.

ACT Champions of Good

Boat FCB in Cannes, docked at the Jetee Albert Edouard (Boat Slip TBC)
06/21/2018
5:30PM - 6:30PM

We are proud to launch ACT Champions of Good: an annual celebration and tribute to the people who have played key leading roles in advancing social and environmental causes through personal contributions and/or creative campaigns. This year’s inaugural tribute recipients include Michael Roth, Chairman & CEO of Interpublic, Tarana Burke, founder of the MeToo movement, and the World Wildlife Fund.

Queen Rules Casino

BoatFCB
06/21/2018
10:00PM - 11:59PM

Join the FCB International group for some music and light bites as we close out this week of creativity. Enjoy a special edition of #QueenRules poker, with games throughout the night and fun prizes! First launched in celebration of International Women’s Day, The Queen Rules Project was inspired by a five-year-old girl who questioned why the King was higher than the Queen in a deck of cards. In #QueenRules poker, the Queen outranks the King. This simple yet powerful idea is a way of redressing the unconscious gender bias that surrounds us.

Here Are All The Women

BoatFCB
06/22/2018
11:00AM - 12:00PM

Four fearless female leaders from different ecospheres of the marketing landscape will candidly share the proud, challenging, low and high moments behind their journey to the top, as well as the inspirations and drive behind their successes.

FCB Health

What Healthcare Can Learn From Consumer Advertising and What Consumer Advertising Can Learn From Healthcare With Award-Winning FCB Health CCO's Rich Levy and Nancy Crimi-Lamanna, CCO, FCB Toronto

Healthcare Insights Stage
06/19/2018
1:30PM - 2:00PM

Delegate Pass Required.

A dynamic conversation centered on what those in consumer can learn from pharma, for instance, all creativity is about creating behaviors/behavioral changes, and health is golden for that – healthcare advertising has always created behavior change. They’re going to highlight that the two are not as separate as we may think – we all want the same thing. We have so much to learn from each other.

Golin

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

Hill Holliday

Hill Holliday and Match Group present: "All the Single Ladies: Reaching the Modern, Independent Woman"

Girls Lounge - Martinez Hotel Rooftop
06/21/2018
12:00PM - 1:00PM

Are we shunning the single woman? A new research study released by Hill Holliday’s Origin and Match Group reveals some surprising statistics about women between ages 30-45 who are unmarried and childless. The research examines how they see themselves in advertising and media, their shopping and purchasing habits, and how they position themselves across social, professional and dating profiles. The eye-opening results challenge long-held assumptions about single women and have broad implications for marketers.

Featuring Hill Holliday Chairman & CEO Karen Kaplan and Dr. Helen Fisher, a senior research fellow at the Kinsey Institute and a chief adviser to Match.com, the panel will feature leading marketers in a lively discussion about this vital consumer segment that is influential and growing -- yet often overlooked.

This panel will explore:
• How single women are understood by and portrayed in media & advertising today
• How marketers are evolving their conversation with women, given today’s cultural shifts
• How marketers are designing modern experiences that connect their brands with today’s unmarried consumer.

The total number of single, unmarried people is continuing to rise, more than half of which are women. This indicates they’re a growing, valuable segment. The study specifically focused on this life stage, because it’s past the average age of marriage, and is an emotionally rich segment to explore and understand the deeper complexity of singledom today.

Huge

"Change For Good" Hackathon

Palais II
06/19/2018
9:00AM - 6:00PM

Together with Amazon and Global Citizen, an advocacy platform, Huge invites the industry’s brightest talent from all disciplines to join forces along the Palais des Festivals in a two-day Hackathon.

Teams from across the globe – regardless of agency or brand – will come together 19 - 20 June to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Of the applications received, 7 teams will be chosen to compete in the first-of-its-kind Hack, and the team presentations and judging ceremony will take place on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, 20 June at 15:30.

"Change For Good" Hackathon

Palais II
06/20/2018
9:00AM - 3:00PM

Together with Amazon and Global Citizen, an advocacy platform, Huge invites the industry’s brightest talent from all disciplines to join forces along the Palais des Festivals in a two-day Hackathon.

Teams from across the globe – regardless of agency or brand – will come together 19 - 20 June to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Of the applications received, 7 teams will be chosen to compete in the first-of-its-kind Hack, and the team presentations and judging ceremony will take place on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, 20 June at 15:30.

"Change for Good" Hackathon: Judging Ceremony

Lions Innovation, Palais II
06/20/2018
3:30PM - 5:00PM

Huge, Amazon and Global Citizen recruited seven cross-discipline teams from across the world to join forces in a live two-day Hackathon to imagine and build solutions powered by Amazon's ground-breaking technology in Amazon Web Services and the Alexa Service to further Global Citizen campaigns, including: Health, Education, and Gender Equality. The judging ceremony will be open to all festival attendees where the final presentations and winning products will be unveiled. Follow the action at #changeforgood.

IPG

The Girls' Lounge at Cannes Lions

The Girls' Lounge at Cannes Lions, Hotel Martinez - Penthouse Suite #731, 73 Boulevard de la Croisette, 06400 Cannes, France
06/18/2018
7:00AM - 7:00PM

IPG Welcome Cocktails

Plage Croisette Beach (Across from the Carlton & Martinez), 65 Boulevard de la Croisette
06/18/2018
6:00PM - 9:00PM

Join all of your IPG colleagues from across the network for cocktails and canapés.

Music provided by iHeartMedia.

The Equality Party

The Girls' Lounge @ Cannes Lion, Hotel Martinez - Penthouse #731, 73 Boulevard de la Croisette, 06400 Cannes, France
06/18/2018
11:00PM - 11:59PM

The Equality Party

The Girls' Lounge @ Cannes Lions, Hotel Martinez - Penthouse #731
06/19/2018
12:00AM - 2:00AM

The Girls' Lounge at Cannes Lions

The Girls' Lounge at Cannes Lions, Hotel Martinez - Penthouse Suite #731, 73 Boulevard de la Croisette, 06400 Cannes, France
06/19/2018
7:00AM - 7:00PM

The Girls' Lounge at Cannes Lions

The Girls' Lounge at Cannes Lions, Hotel Martinez - Penthouse Suite #731, 73 Boulevard de la Croisette, 06400 Cannes, France
06/20/2018
7:00AM - 7:00PM

IPG Women's Breakfast

Hôtel Martinez, 73 Boulevard de la Croisette
06/20/2018
8:00AM - 10:30AM

Program starts promptly at 8:30 AM

Bridging the Gender Divide: Supporting Each Other

The Girls' Lounge
06/20/2018
1:00PM - 1:30PM

Shelley Zalis, CEO, The Female Quotient (Moderator)
Tim Armstrong, CEO, Oath
Michael Roth, Chairman and CEO, IPG
Sean Moran, Head of Marketing and Partner Solutions, Viacom

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

The Girls' Lounge at Cannes Lions

The Girls' Lounge at Cannes Lions, Hotel Martinez - Penthouse Suite #731, 73 Boulevard de la Croisette, 06400 Cannes, France
06/21/2018
7:00AM - 7:00PM

Party For Good

JW Marriott, Edelman Suite 140
06/22/2018
5:00PM - 6:30PM

A cocktail reception to celebrate the inaugural year of the Sustainable Development Goals Lion Awards and the power of creativity to improve the state of the world.

IPG Mediabrands

Pinterest Tasteshop: Sneaker Culture, From Streetwear To Everywhere

Pinterest Pier: 58 Boulevard de la Croisette
06/18/2018
12:00PM - 2:00PM

Learn from a media and style entrepreneur and design a custom pair of sneakers inspired by your tastes. Get inspiration from Pinterest, then work with a top-class illustrator to bring your kicks to life. Featuring: Pinterest's Vikram Bhaskaran and Complex Media's Rich Antoniello.

What Does The Agency Of The Future Look Like?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/18/2018
2:00PM - 2:30PM

Part of the Creativity Matters series: a panel of leading, and divergent, voices discuss the challengers and the challenges to the creative throne.
Featuring: Jeannine Falcone, Marketing Lead, North America, Accenture Interactive, Shannon Pruitt, Chief Content Officer, Carat US, Nick Garrett CEO, Clemenger BBDO, and Joanna Flint, Managing Director, Agency Business - Asia Pacific, Google.

How Do You Build A Brand In The Age Of Assistance?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/18/2018
3:00PM - 3:30PM

Part of the Creativity Matters series: best practices & top tips from Google’s Assistant experts and the brands who are getting it right. Featuring: Lilian Rincon, Director of Product, Google, Abbey Glassen, President, 360i North America and Melanie Schlegel, Head of Paid Search, OTTO.

Leading With Impact: Thriving In A Tech-Driven World

IPG MB Villa
06/19/2018
9:00AM - 10:30AM

In partnership with NBCUniversal

Today, women hold only 11% of executive positions at Silicon Valley companies. And women under 25 in the tech industry are earning on average 20% less than their male counterparts. Corporate America has reached an inflection point, and now is the time for change. Join NBC’s Julia Boorstin as she moderates a panel of industry leaders including Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG Mediabrands, and Erica Schmidt, Global Chief Executive Officer, Cadreon, and Eileen Kiernan, Global President, UM J3, as they talk about some of the challenges they face, and the importance of equality, diversity and inclusion.

Which YouTube Campaigns Really Nailed It?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/19/2018
12:00PM - 12:30PM

Part of the Creativity Matters series: BBH’s Alison Hoad and her panel of judges explain what really works for brands, and showcase the best of this year’s YouTube campaigns. Featuring: Alison Hoad, Chief Strategy Officer, BBH London, Jen Smith, Partner, Craft Media, Kevin Chesters, Chief Strategy Officer, Ogilvy and Will Whalley, Ads & Industry Marketing, YouTube & Google

Data Ethics And Standardization In A Post-GDPR World

IPG Mediabrands Villa
06/19/2018
1:30PM - 3:00PM

The General Data Protection Regulation has had direct and significant impact on the media and marketing landscape. Join Arun Kumar, Global Chief Data & Marketing Technology Officer, Sheila Colclasure, Global Chief Privacy Officer and Public Policy Executive, Acxiom as they discuss the importance of the new regulation and what’s to come in a post GDPR world.

Pinterest Tasteshop: Fearless Founders Talk Beauty And Style

Pinterest Pier: 58 Boulevard de la Croisette
06/19/2018
3:00PM - 5:00PM

Learn from fearless founders what it takes to succeed in beauty and fashion industries. Then get a Riviera-ready look from a pro makeup artist, or chat with a sommelier to find the rosé that’s right for you. The first 250 people will get a limited edition gift! Featuring: Pinterest’s Meredith Guerriero, FabFitFun’s Katie Ann Rosen Kitchens, and Urban Decay’s Wende Zomnir.

The World Of Augmented Reality

La Malmaison: 47 Boulevard de la Croisette
06/19/2018
4:00PM - 5:00PM

Carolina Arguelles, Head of AR at Snap will demonstrate new ways to strategize your marketing plans to reach the sought after generations. While the last 10 years have been about figuring out the role of social media marketing, the next 10 year will be about adding the camera as an ad placement to your media plans. Come learn about the advancements in technology that will allow marketers to be more impactful with their messages by understanding the power of play!

Featuring: Rob Bernstein, Managing Director, NA, Reprise

Back To The Future With Blockchain

11 Square Mérimé
06/19/2018
4:00PM - 6:00PM

Remember the good ol’ days when the media buying process was clear, transparent and simple. Thanks to blockchain those days are back on the horizon. Join IBM Watson Advertising and a panel of experts across the media buying supply chain for a candid conversation about how they are using blockchain technology to tackle challenges such as ad fraud, measurement and reconciliation. Hear about the benefits that these early adopters are reaping along with practical advice for how to apply this technology to your own business. Moderated by Carrie Seifer, VP & CRO, Watson Content & IOT Platform; Featuring Babs Rangaiah, Executive Partner, Global Marketing, IBM Ix, Will Luttrell, Founder & CEO, Amino Payments and Tim Ringel, Global CEO, Reprise

The Humanization of Data

IPG Mediabrands Villa
06/19/2018
6:00PM - 8:30PM

In partnership with Spotify

In today’s data age, consumers' expectations are evolving and brands can have a 1:1, personal relationship with each consumer. Brands have the opportunity to do this through personalized messaging and experiences that are custom to each consumer. The role data plays in consumers' lives will continue to evolve and create unique opportunities for brands to break through the clutter and engage with individuals. Join UM Global CEO Daryl Lee, and Spotify’s Head of Echo Nest, Tim Ganss as they discuss the human element of data, customization of creative based on human insights from data and more.

Late Night at the Villa

IPG MB Villa
06/19/2018
9:00PM - 11:59PM

Hosted by Twitter
Open to All IPG MB Attendees, Clients & Partners

How Will Generation Z Save Us?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/20/2018
12:30PM - 1:00PM

Part of the Creativity Matters series: agency holding companies joined forces with Google to mobilise the largest generation in history. Find out how, and be a part of the next chapter. Featuring: Frances Simpson-Allen, Office of the Secretary-General's Youth Envoy, United Nations, Jillian Mercado, Creator and Activist, Ben Kay, Director, WPP and Michelle Hillman, Chief Campaign Development Officer, The Ad Council.

How Can You Create Brand Experience With AR?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/20/2018
1:30PM - 2:00PM

Part of the Creativity Matters series: Ogilvy’s Alfonso Marian & Angela Fung will join Bart Jenniches from Daydream Advertising to explore how Augmented Reality will redefine consumer engagement in the physical space. Featuring: Alfonso Marian, Co-Chief Creative Officer, Ogilvy USA, Angela Fung, Executive Director, Digital Production & Technology, Ogilvy USA and Bart Jenniches, Director of AR/VR, Daydream, Google.

MediaLink Daily Dose: Place-Based Edge: Creative Application of Data in Technology

MediaLink Suite, The Carlton Hotel
06/20/2018
3:30PM - 5:00PM

Location data is the crucial to real-world behaviors, business intelligence and, ultimately, a competitive edge. How should marketers use this data to uncover insights into the experiences people want—when and where they want it?

Moderated by Kasha Cacy, US CEO, UM; Featuring: Gil Elbaz, CEO, Factual, Fumbi Chima, CIO, Fox Networks Group, Kirk McDonald, CMO, AT&T AdWorks, John Dokes, CMO, AccuWeather, Meredith Long, CRO, Quantcast

Fireside Chat Moderated by Matt Spiegel, MediaLink; Featuring Roel De Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, Nissan, Alicia Hatch, CMO, Deloitte Digital

A Conversation With Entertainment Powerhouse Conan O'Brien

IPG MB Villa
06/20/2018
4:00PM - 5:30PM

In partnership with Turner

In celebration of his 25th anniversary on TV, we’re joined by Conan O’Brien to discuss the evolution of media, the secrets behind his success and how he’s thrived in an ever-fragmented ecosystem. Don’t miss an exclusive experience with Conan and David Cohen, President, NA, MAGNA!

Economist The Big Debate: The People vs Tech

Palais des Festivals et des Congres, Debussy Theater
06/20/2018
5:00PM - 5:45PM

Moderated by: Economist Editor-In-Chief, Zanny Minton Beddos; Featuring: Daryl Lee, Global CEO, UM; Carolyn Everson, VP Marketing Solutions, Facebook; Additional panelist TBC

*Delegate Badge Required

Late Night at the Villa

IPG MB Villa
06/20/2018
9:00PM - 11:59PM

Open to All IPG MB Attendees, Clients & Partners

Google Pride Day

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/21/2018
All day

Open to all Cannes Attendees
All day event

Brand Building With New And Emerging Technology

IPG MB Villa
06/21/2018
11:00AM - 12:30PM

In Partnership with Google

Augmented Reality, Virtual Reality and Artificial Intelligence are changing how we engage with consumers. Join Tim Ringel, Global CEO, Reprise, and experts from Google’s AR/VR, Machine Learning and Assistive teams as they discuss how brands can put these technologies to work.

Google: What Creativity Can Do

Lumiere Theatre
06/21/2018
12:00PM - 12:45PM

How do you build one of the world’s most valuable brands while staying true to its core principles and beliefs? Robert Wong and Steve Vranakis from Google's Creative Lab come to the Palais to give a peek behind-the-scenes at how creativity is driving what matters next to Google, its partners, and the billions of users it serves. Featuring: Robert Wong, Vice President, Google Creative Lab and Steve Vranakis, Executive Creative Director, Google Creative Lab

How Can Machine Learning Help Creativity?

Google Beach: Plage du Gray d’Albion and Plage La Mome
06/21/2018
1:00PM - 1:30PM

Part of the Creativity Matters series: join the team behind Benjamin, the first AI screenwriter, for a vision of creative co-habitation. Featuring: Oscar Sharp, Film Director, Ross Goodwin, Creative Technologist, Artists + Machine Intelligence, Google, Karen Boswell, Head of Innovation at adam&eveDDB and Cathy Pearl, Head of Conversation Design Outreach at Google.

Pinterest Tasteshop: Make Your Travel Dreams A Reality

Pinterest Pier: 58 Boulevard de la Croisette
06/21/2018
4:00PM - 6:00PM

Learn how The Points Guy gets the most out of each and every travel experience. Then snag your own ultimate travel survival kit curated by The Points Guy. (While supplies last!)Featuring: Pinterest’s Eric Edge and The Points Guy’s Brian Kelly.

IPG Mediabrands Cannes Closing Celebration

IPG MB Villa
06/21/2018
5:00PM - 8:00PM

Close out the week in Cannes with IPG Mediabrands, iHeartRadio, MAX and a special performance by 3-time Latin Grammy award winner, Carla Morrison.

Late Night at the Villa

IPG MB Villa
06/21/2018
9:00PM - 11:59PM

Hosted by iHeartMedia

Open to All IPG MB Attendees, Clients & Partners

ITB Worldwide

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

MRM//McCann

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

McCann

Why are Hollywood’s stories and marketing more effective than ours?

The Forum, Palais I
06/18/2018
2:00PM - 2:45PM

Let’s face it. Hollywood's creativity (usually) outshines that of advertising – not just in creating content but in marketing and distributing that content too. So, it's fair to say that there's a lot that we can learn about the effectiveness of story-telling as well as that of creative content distribution, from Hollywood.

Join FP7 from the MENA region, on a journey into creativity that drives Hollywood's appeal.

In an interactive session (with a few surprise guests), get to learn (and share) creative techniques and content distributions tactics deployed by movies, that are easily applicable for brands, agencies, students and start-ups, along with tips from renowned Hollywood makers and actors.

And hey, who doesn't like a few pop quizzes? Join in!

Questions this session will answer:

What does Hollywood do right when it comes to storytelling and creative content, that we can all learn from when it comes to our craft?

How does Hollywood approach creative content distribution as well as channel planning, consumer journeys and relationship management?

What role should Strategy play in making our work more appealing?

The Forecast Calls for More Outcasts

Terrace Stage, Outdoors
06/18/2018
3:00PM - 3:45PM

The advertising business – frequently the most creative, non-conformist and influential businesses in the world – is neither as inclusive, nor diverse as the world and people it seeks to engage with. The existing cultural diversity within our industry calls for greater interrogation to fully understand the complex identities of people we want to reach through our messaging.

In this session, McCann Worldgroup will elevate the discussion on the creative and commercial opportunity that the fullest inclusion and representation of LGBTQ has to offer an industry fundamentally founded on the principles of non-conformism, and creativity. We will examine how the LGBTQ identity equips individuals with unique skills to offer the creative industry and the ever-changing audiences we work to affect.

Who Runs the World? Educated and Healthy Young Girls

Health Inspiration Stage, Palais II
06/19/2018
10:00AM - 10:45AM

"The Future is Female.” According to research, if women participated in the global economy identically to men, there would be a 26% uplift in annual global gross GDP over the next 10 years. The global community knows that educated and healthy girls stay in school longer, marry later, delay childbearing, have healthier children, develop life skills, and earn higher incomes. They can also help lift themselves and their families out of poverty.

In this session, we explore the role of creativity and the collaborative global efforts that are being made in both private and public sectors to support young girls and women to develop futures that move their communities and the world forward.

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

MullenLowe Group

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA

R/GA

Searching for Syria - Using Technology for Good

The Forum, Palais I
06/18/2018
10:00AM - 10:40AM

It was seven years ago this March that our generation's worst humanitarian crisis began. Since then over five million people have been forced to leave their homes, possessions and families to seek shelter throughout the Middle East, Europe, and around the world. Google, UNHCR and R/GA came together to create “Searching for Syria,” an innovative way for everyone to explore the top five most common search queries people around the world are asking. This talk takes us behind the scenes and will explore how interactive experiences and technology can be used as a force for good. We'll discuss how this project driven by data, journalism and a strong narrative helped combat empathy fatigue, broke down stereotypes and re-engaged audiences globally.

Speakers: James Temple, Andre le Masurier

Malaria No More Session

Behind the Work Stage
06/18/2018
3:15PM - 4:00PM

Speakers: Sarah Lent, Malaria No More client

Transformation at Speed

Debussy Theatre, Palais I
06/20/2018
1:00PM - 1:45PM

The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behaviour? Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; James Temple, EVP Chief Creative Officer, EMEA; and Jess Greenwood, VP, Strategy, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Questions this session will answer:

How can my brand increase direct online sales in the face of the ecommerce behemoths?

How can we transform data into membership so my customers keep coming back for more?

If convenience is everything to today’s consumer, how do we make the path to purchase and delivery as easy as possible?

Twitter Panel featuring Jess Greenwood

Twitter Space (53 Boulevard de la Croisette)
06/20/2018
3:00PM - 3:45PM

Speakers: Jess Greenwood, executives from ESPN, Viacom/NBC, Buzzfeed

Malaria No More Panel

Dentsu Beach House
06/21/2018
11:00AM - 11:30AM

Speaker: Sarah Lent

Founder Feature: Female-Led Startups at The Forefront of Innovation

The Girls' Lounge at Cannes Lions, Hotel Martinez, Penthouse Suite #731
06/21/2018
3:00PM - 4:00PM

Hear from the female founders participating in this year's Cannes Startup Academy as they pitch their companies, share their founder journeys, and discuss ways to support women in tech.

The fourth-annual Cannes Startup Academy, hosted by R/GA Ventures and Cannes Lions Innovation, provides founders in the marketing, media, and advertising space with opportunities to network with global brand and agency leaders and pitch on the Innovation Stage.

The Cannes Lions & R/GA Start-Up Academy Showcase

Innovation Stage, Palais II
06/22/2018
2:00PM - 3:30PM

Start-ups are integral to the industry, but often need guidance on how to position themselves in front of brands and advertisers. Female entrepreneurs in particular represent a significant and often untapped opportunity for brands looking to push their businesses forward, so this year, the fourth-annual Start-up Academy promotes female founders across the global start-up ecosystem.

The Academy identifies technology-enabled companies with the potential to impact the marketing, media, communications and advertising industries, and exposes global brands to an expanded pool of innovative solutions.

Over the course of the week, Cannes Lions in partnership with pioneering global digital agency, R/GA, has helped 10 game-changing female-founded start-ups sharpen their brand identity, focus business plans, and, ultimately, market themselves more effectively.

In this culminating showcase, you’ll hear from some of the world’s most innovative start-ups in the marketing communications space and see what the next generation of thought leadership has to offer.
Questions this session will answer:
Who are some of the world's most innovative start-ups in the marketing communications space?

What are some of the latest tech innovations from around the world you should be paying attention to?

Who are the people behind them?

The Martin Agency

IPG Women's Panel - How Women Leaders Are Taking the Reigns

The Girls' Lounge, The Martinez
06/20/2018
4:00PM - 5:00PM

Jessica Bennett, Gender Editor, The New York Times (Moderator)
Heide Gardner, SVP, Chief Diversity and Inclusion Officer, IPG
Kristen Cavallo, CEO, The Martin Agency
Vita Harris, Chief Strategy Officer, FCB Global
Nannette Lafond-Dufour, Chief Client Officer, McCann Worldgroup
Kate MacNevin, Global President and Chief Operating Officer, MRM//McCann
Emma Gregson, Managing Director, ITB
Caroline Dettman, Chief Creative Officer, Golin
Kim Getty, President, Deutsch LA