Area 23

Regulation is the Road to Innovation

Health & Focus Stage – Palais
06/17/2017
3:30PM - 4:00PM

Pharmaceutical marketing is a highly regulated industry, and yet, in some instances, these restrictions can inspire people to do great work. In this session, Area 23 – an FCB Health company that was named the “Most Creative Agency” in 2017 by Med Ad News – discusses the highly regulated world of pharma advertising, and how such an environment can actually serve as the spark for incredible creative work.

FCB

Re-imagining Content Creation for a Mobile World with Snapchat

Boat FCB, The More – Monkey Bridge
06/19/2017
5:00PM - 6:00PM

Younger audiences are watching far less television, and brands need to think differently to build meaningful and lasting relationships. Learn how Snapchat is working with broadcast and cable networks to extend TV programming for an audience that is on the go and in control.

Artificial Intelligence and the Arrival of Conversational User Interfaces

Boat FCB, The More – Monkey Bridge
06/20/2017
11:00AM - 12:00PM

By the end of 2017, it’s estimated that over 30% of consumers’ interactions with technology will be by voice! This session will focus on the role that artificial intelligence has played in the emergence of conversational user interfaces, as well as the current voice and bot landscape – and where it’s headed. Presented by RAIN, a digital agency best known for building voice apps for Amazon’s Echo, this session will also provide tips on how brands should approach their conversational strategy.

FCB Presents: “The ‘Never Finished’ Creator Series, with Susan Credle & Savion Glover”

Lumière Theater, Palais
06/20/2017
2:00PM - 2:45PM

FCB Global Chief Creative Officer Susan Credle will moderate an intimate and candid discussion with tap dancer, actor and Tony Award-winning choreographer Savion Glover. Learn how Glover successfully and creatively evolved his career – which has spanned the arts, including Broadway, film and TV – and discover what drives his “Never Finished” spirit.

FCB Presents: “Here are the Women”

Boat FCB, The More – Top Deck
06/20/2017
4:00PM - 5:00PM

Come hear four fearless female leaders: Twitter’s new CMO, Leslie Berland, and our Global CCO, Susan Credle, candidly share the challenging, proud and low and high moments, as well as the fears, inspirations and drive behind their career successes. Moderated by Lucy Hockings, BBC World News, this panel also offers an alternative look at the age-old question: Instead of asking, “Where are the women?” these fearless trailblazers forged their own paths, futures and career successes by adhering to the motto, "Here are the women.”

Whiskey Angels Tasting Featuring Jack Daniel’s, led by Noelle Weaver for Contagious

Boat FCB, The More – Top Deck
06/20/2017
5:00PM - 6:00PM

Come learn and experience the art of whiskey tasting in this hands-on session led by Noelle Weaver, a managing director at Contagious Communications by day who is also a trained whiskey-tasting angel!

Special Tribute to 100 Years of Ella Fitzgerald

Boat FCB, The More – Top Deck
06/20/2017
6:00PM - 7:00PM

2017 marks what would have been the 100th birthday of American jazz singer Ella Fitzgerald, whose remarkable career earned her the name “First Lady of Song.” Join us for an evening of live jazz vocals by Crystal Petit as we honor Fitzgerald’s centennial celebration.

How Do We Get People to Like VR

Boat FCB, The More – Monkey Bridge
06/21/2017
11:00AM - 11:45AM

How do you get people to like virtual reality enough to buy a headset and keep coming back? That’s the real question, and the challenge ahead that we will explore in this session.

I.D.E.A. Diversity Event

Boat FCB, The More – Top Deck
06/21/2017
4:00PM - 6:00PM

o I.D.E.A. and FCB are proud to partner in the launch of “Creativity In Cannes,” a movement to help identify and celebrate creative professionals of color at Cannes Lions. Join the movement on Instagram by following @CreativityInColor and be a part of the growing family of diverse creatives that are helping move the industry forward. Show your support on social by tagging @CreativityInColor or including #CreativityInColor in posts that feature diverse creatives who are making this year’s Cannes Lions more colorful than ever – see who they are, what they do, and celebrate the Cannes Lions nominees and winners. Join us for our launch event aboard Boat FCB featuring special guests and a live musical performance.

The Infinite Possibilities of VR

Boat FCB, The More – Monkey Bridge
06/23/2017
10:30AM - 11:30AM

Virtual reality (VR) is rapidly becoming the advertising industry’s most thrilling, fresh and creative new medium. We’ve only scratched the surface of what is possible. In this session, Framestore will share the lessons learned from delivering interactive experiences for some of the world’s biggest brands. Drawing on a variety of immersive projects, this session – which will include a live demonstration with headsets – will illustrate the importance of narrative, artistry and craft in this evolving world of VR.

FCB Health

Applying Blood Pressure: Achieving Blood Equality Together with the FDA

Inspiration Stage – Palais
06/17/2017
11:00AM - 11:45AM

A riveting, behind-the-scenes look at how FCB Health and Gay Men’s Health Crisis (GMHC) joined forces with an unlikely partner, the FDA, to fight a global blood donation policy that is based on discrimination and stigma, not science.

FRUKT

Dot Dot Dot @ Cannes

Palais II
06/21/2017
1:30PM - 3:00PM

Dot Dot Dot, formerly known as FUTURES, is a network of entrepreneurs, innovators, founders and CEOs who come together to share ideas, address and plan solutions to an agenda they define. They are bringing the anti-conference spirit to Lions Entertainment - where some original members of the group and guests take time to consider some of the more practical challenges facing the sector.

Dot Dot Dot @ Cannes

Palais II
06/22/2017
1:30PM - 3:00PM

Dot Dot Dot, formerly known as FUTURES, is a network of entrepreneurs, innovators, founders and CEOs who come together to share ideas, address and plan solutions to an agenda they define. They are bringing the anti-conference spirit to Lions Entertainment - where some original members of the group and guests take time to consider some of the more practical challenges facing the sector.

Huge

Tipsy

Available throughout the conference.

Huge launched a special tip bot for Cannes called "Tipsy." Here is a link to our microsite with additional details on who's going, what we're up to, etc.

Dinner: The Intersection of Technology and Storytelling

Casa Mia
06/20/2017
8:00PM - 9:30PM

We’re partnering with Emmy Award-winning, new wave product and entertainment company m ss ng p eces for an evening of dinner, drinks, and discussion on the future of technology and storytelling.

RSVP to cannes@hugeinc.com.

Lunch: Technology for Social Good

Gotha Beach
06/21/2017
1:00PM - 2:00PM

We’ll be joining our friends at m ss ng p eces, The Verge, and Future of Storytelling to talk about technology’s role in promoting social good over lunch at Gotha Beach.

RSVP to cannes@hugeinc.com.

IPG

IPG Welcome Cocktails in Cannes

La Mandala Restaurant on the Beach, Boulevard de la Croisette, Cannes, France
06/19/2017
6:00PM - 9:00PM

Tapping New Media to Connect with Fans and Their Passions

Inspiration Stage
06/20/2017
10:00AM - 10:45AM

Join Academy Award-winning actress Halle Berry and Mastercard Chief Marketing and Communications Officer Raja Rajamannar for an inspirational conversation about the use of emerging technology platforms and insights to connect global super fans to personalised interactions and priceless possibilities. The discussion will be introduced by Michael Roth, IPG Chairman and CEO.

IPG Women's Breakfast - Through New Eyes

HÔTEL MARTINEZ
06/21/2017
8:30AM - 10:30AM

Women have many group identities based on nationality, race, ethnicity, sexual orientation, motherhood, work and other dimensions of diversity. At this breakfast, we will examine how intersections of identities can affect women’s perceptions and experiences with media, careers, gender equity initiatives, brands and fans.

THE FUTURE OF MEN CONVERSATION

The Girls’ Lounge @ Cannes Lions - Grand Hyatt Cannes Hôtel Martinez, Penthouse #731
06/22/2017
3:00PM - 4:00PM

Though we still have a long way to go on the quest for gender equality, women are making huge strides: 60 percent of college grads are female, 40 percent of family breadwinners are now women, and roughly 40 percent of college athletes are female. As gender roles are radically shifting, what does this mean for men? Please join us for an unplugged conversation about why we need a redefinition of masculinity, and how both men and women can better support each other on the road towards gender equality.

IPG WOMEN’S CONVERSATION: HOW BRANDS CAN TAKE A STAND WITHOUT ALIENATING YOUR AUDIENCE

The Girls’ Lounge @ Cannes Lions - Grand Hyatt Cannes Hôtel Martinez, Penthouse #731
06/22/2017
4:30PM - 5:30PM

Taking a stand on gender and diversity issues helps your brand as well as the company where you work stay relevant with consumers and employees. Since there are more women in positions of influence, what are some ideas for how women leaders themselves can help to drive more change in their agencies? Women can use their leadership style and position to push the envelope while minimizing the risk of pushing away their audience. In this candid talk, hear how these leaders are on the cutting edge and pushing boundaries while also unifying their audiences for greater impact.

IPG Mediabrands

Beachside Chat with Tim Armstrong, Aol & Jim Hytner, IPG Mediabrands

Majestic Hotel Penthouse
06/19/2017
12:15PM - 1:00PM

Light Lunch With Be Served
Open To Internal Folks & Clients – Invitation Forthcoming

Google Presents The New Procurement Paradox

IPG Mediabrands Villa Terrace, 61 Boulevard de la Croisette
06/20/2017
10:00AM - 11:00AM

- Kirk Perry, President, Brand Solutions, Google
- Jeff Lupinacci, Global Chief Finance Officer, Ipg Mediabrands
- Guy Beach, Global Client Operations & Chief Commercial Officer, IPG Mediabrands

Open To Internal Folks & Clients – Invite Forthcoming

Initiative

Initiative Presents: Culture Club

IPG Mediabrands Villa Terrace, 61 Boulevard de la Croisette
06/20/2017
4:30PM - 5:30PM

- Amy Armstrong, Us Ceo, Initiative
- Halle Berry, Oscar-Winning Actress
- Dotmaster, Graffiti Artist
- Fergus O’hare, Apac Head, Global Creative Shop, Facebook

Open To Internal Folks & Clients – Invite Forthcoming

McCann

How One of the World’s Biggest Automotive Brands Thought Small to Innovate

06/20/2017
11:30AM - 12:00PM

By Chevrolet & McCann Worldgroup
General Motors’ Chevrolet deploys a number of innovation models to solve real-world problems, including autonomous driving, Apple CarPlay, Android Auto, drivers’ aids and self-parking. But what about a challenge as sensitive as teen texting and driving?

In partnership with Commonwealth//McCann, Chevrolet took a unique approach based on the belief that those who cause it should solve it. Join them as they go under the hood to explore how the client and experienced creative teams interfaced with emerging teen entrepreneurs to formulate a potential solution.

McCann Health

McCann Health Presents: “Fighting for Our Creative Lives”

Inspiration Stage, 1 Boulevard de la Croisette, 06400 Cannes
06/17/2017
9:45AM - 10:45AM

Jeremy Perrott, Introduction
Mike Massimino, Astronaut, Engineer, Author

UNF PRESENTS: “How Creativity and Clean Cooking Can Save Lives”

Palais II (formerly Lerins)
06/18/2017
12:00PM - 12:45PM

Rocky Dawuni – Grammy-nominated International Musician from Ghana
Asna Towfiq – Regional Market Manager for Bangladesh, Global Alliance for Clean Cookstoves

Moderator:
Caleb Tiller, Executive Director, Communications & Public Affairs, UN Foundation

McCann Worldgroup

Wake Up With the Economist

Cannes Lions Beach
06/19/2017
10:30AM - 11:30AM

Raja Rajamannar, Chief Marketing & Communications Officer of Mastercard

Rob Reilly at Masters of Creativity

Cannes Lions School Campus
06/20/2017
9:00AM - 10:00AM

TeenHack: How Teen Entrepreneurs Can Give Brands An Innovation Edge

Innovation Stage, Palais 1 Boulevard de la Croisette, 06400 Cannes
06/20/2017
11:30AM - 12:00PM

Hosted by General Motors & McCann Worldgroup
General Motors’ Chevrolet deploys a number of innovation models to solve real-world problems, including autonomous driving, Apple CarPlay, Android Auto, drivers’ aids and self-parking. But what about a challenge as sensitive as teen texting and driving? In partnership with Commonwealth//McCann, Chevrolet took a unique approach based on the belief that those who cause it should solve it. Join them as they go under the hood to explore how the client and experienced creative teams interfaced with emerging teen entrepreneurs to formulate a potential solution.

All Worth It: L'Oréal and Dame Helen Mirren Redefine Diversity

Palais des Festivals Lumiere Theatre 1 Boulevard de la Croisette, 06400 Cannes
06/21/2017
12:00PM - 12:45PM

Hosted by: McCann Worldgroup
In 2016 L’Oréal Paris partnered with the Prince’s Trust to transform self-doubt into self-worth for thousands in the UK. They changed their famous end line from 'Because you’re worth it' to 'Because we are ALL worth it' to highlight that regardless of your background, gender, sexuality, or beliefs, you should achieve a feeling of self-worth every day. This intimate discussion features Oscar-winning actress/brand ambassador Dame Helen Mirren, Adrien Koskas, L’Oréal Paris UK General Manager, and Suzanne Powers, McCann Worldgroup’s Global Chief Strategy Officer, highlighting inclusivity and diversity and why it needs to be delivered in a more visible and meaningful way.

McCann Beach Party

Martinez Beach - Outside the Martinez Hotel
06/22/2017
7:30PM - 11:30PM

MullenLowe Group

Emma Perkins ‘Inside The Jury Room- Promo & Activation'

The Palais, Work & Awards Hub
06/20/2017
12:00PM - 12:45PM

Emma Perkins ‘Chief Creatives on The Beach’

Cannes Beach
06/21/2017
1:00PM - 2:00PM

A Farewell To Arms

The Palais, Lumiere Theatre
06/22/2017
12:00PM - 12:45PM

“It is much harder to make peace than to wage war.”
Juan Manuel Santos, President of Colombia and Nobel Peace Prize Laureate

There’s no greater challenge or tougher brief. The destruction of your opponent won’t achieve it. Diplomacy often isn’t enough. So after a half-century of civil war in Colombia, something more was needed. In the words of President Santos, the “creative capacity for goodness.” The compassion to see your enemy as a human being – just like you. It’s a lesson that changes everything, with broad application for Cannes Lions attendees and leaders everywhere.

A discussion with President Juan Manuel Santos and Weber Shandwick Chairman Jack Leslie. Introduction by Jose Miguel Sokoloff, Chair, MullenLowe Group Creative Council

https://www.youtube.com/watch?v=MJ27NkTXbnk

Tom Knox, WARC / Gunn Report ‘Brand Strategy'

The Palais
06/22/2017
12:00PM - 1:00PM

R/GA

Understanding Mobile: Making Meaning in the Age of Communication and Innovation

Inspiration Stage
06/20/2017
4:00PM - 4:45PM

Understanding Mobile: Making Meaning in the Age of Communication and Innovation
By Lions Innovation and R/GA Start-up Academy
Mobile devices have completely transformed the way that consumers engage with each other, and in turn, how and where brands must communicate with consumers. In this session, Snap Inc’s Head of Creative Strategy Jeff Miller and R/GA Global Chief Technology Officer Nick Coronges will showcase a new breed of marketing technology start-ups that are enabling brands to create and deliver meaningful experiences.

Disruption by Design: Creating the Next Agency Model

Debussy Theatre
06/21/2017
2:00PM - 2:45PM

Consulting firms, in-house agencies, owned media platforms – the list of powerful disruptions deconstructing the advertising industry is growing. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation. Join R/GA founder, chairman, and CEO Bob Greenberg, global chief creative officer Nick Law, chief strategy officer Barry Wacksman and senior vice president of consulting Saneel Radia as they unpack how R/GA disrupted itself and created a new model that combines the strategic insights of innovation consulting, the technology chops to implement the solutions you recommend and the creative skill to meaningfully engage people.

The Brooklyn Brothers

Telling a Good Story: Ian McKellen with The Brooklyn Brothers

Lumiere Theatre
06/21/2017
1:00PM - 1:45PM

Ian McKellen has embodied some of the world’s best-loved characters from Hamlet to Sherlock Holmes, from Marvel Comic’s Magneto to Tolkien’s Gandalf. He's taken on challenges in work and in life, to tell stories he believes need to be told, both factual and fiction.
In this session, Jackie Stevenson, founding partner of The Brooklyn Brothers will sit down with Sir Ian to discuss how he combines creative fulfilment with doing the right thing, which often proves to be the smart thing. Together they'll identify lessons we need to learn from future generations if we’re to build a brighter, better future.

The Girls' Lounge

CMO POWER CONVERSATION: INVEST IN SUCCESS – DIVERSITY IS GOOD FOR BUSINESS

The Girls’ Lounge @ Cannes Lions - Grand Hyatt Cannes Hôtel Martinez, Penthouse #731
06/21/2017
5:00PM - 6:00PM

Strong leaders are passionate, nurturing, collaborative and empathetic and we need both male and female leaders who exhibit these traits to advance equality in the workplace. Please join us for an unplugged conversation around how we celebrate leaders making a difference.

THE FUTURE OF MEN CONVERSATION

The Girls’ Lounge @ Cannes Lions - Grand Hyatt Cannes Hôtel Martinez, Penthouse #731
06/22/2017
3:00PM - 4:00PM

Though we still have a long way to go on the quest for gender equality, women are making huge strides: 60 percent of college grads are female, 40 percent of family breadwinners are now women, and roughly 40 percent of college athletes are female. As gender roles are radically shifting, what does this mean for men? Please join us for an unplugged conversation about why we need a redefinition of masculinity, and how both men and women can better support each other on the road towards gender equality.

IPG WOMEN’S CONVERSATION: HOW BRANDS CAN TAKE A STAND WITHOUT ALIENATING YOUR AUDIENCE

The Girls’ Lounge @ Cannes Lions - Grand Hyatt Cannes Hôtel Martinez, Penthouse #731
06/22/2017
4:30PM - 5:30PM

Taking a stand on gender and diversity issues helps your brand as well as the company where you work stay relevant with consumers and employees. Since there are more women in positions of influence, what are some ideas for how women leaders themselves can help to drive more change in their agencies? Women can use their leadership style and position to push the envelope while minimizing the risk of pushing away their audience. In this candid talk, hear how these leaders are on the cutting edge and pushing boundaries while also unifying their audiences for greater impact.

The Martin Agency

Masters of Creativity session with Matt Williams

Cannes Lion School Campus – Palais II
06/22/2017
10:00AM - 11:00AM

30m presentation / 30m Q&A

I Fell in Love with an Asshole

Debussy Theatre
06/24/2017
12:45PM - 1:30PM

Big ideas often die at the intersection of risk and persuasion. Too much perceived risk for the brand or too little persuasive ammunition to make the case. But what happens when both sides lock arms and embrace the big idea? Hear five personal stories from those who believed in Coleman F. Sweeney, 'The World’s Biggest Asshole', and turned a PSA for Donate Life into a viral hit that lured elusive millennial males to sign up in droves and save lives.

Speaking at this event: Joe Alexander, David Fleming, Will Speck Josh Gordon, Jenny Rooney

UM

UM Presents: Co-Creationing Moments

IPG Mediabrands Villa Terrace, 61 Boulevard de la Croisette
06/21/2017
5:00PM - 6:00PM

- Daryl Lee, Global Ceo, UM
- Turner Talent
- Youtube Influencer
- Client

Open To Internal Folks & Clients – Invitation Forthcoming

Virgo Health

RB Innovation Hack

Gray d'Albion
06/17/2017
All day

Over 20 Creative Directors from across IPG, RB R&D members and other groups aim to create innovations to save children from pollution in China.

RB Innovation Hack

The Palais
06/18/2017
2:00PM - 3:00PM

Over 20 Creative Directors from across IPG, RB R&D members and other groups aim to create innovations to save children from pollution in China.

Creative Women Change the World

Cannes Lions School
06/19/2017
6:00PM - 8:00PM

There's a time and a place for open and honest conversation. As it turns out, that place is the Cannes Lions School from 18:00-20:00 on Monday 19 June. Inspired by the See It Be It initiative, all female delegates are invited to meet leading industry women for an evening of networking, intimate conversation and mentoring. This is a chance to discuss anything and everything that you always wanted to ask but didn’t know how, who with or where to do it. Come along for some inspiration and maybe you’ll find a new mentor, or be inspired to become a mentor yourself.

Weber Shandwick

A Farewell To Arms

The Palais, Lumiere Theatre
06/22/2017
12:00PM - 12:45PM

“It is much harder to make peace than to wage war.”
Juan Manuel Santos, President of Colombia and Nobel Peace Prize Laureate

There’s no greater challenge or tougher brief. The destruction of your opponent won’t achieve it. Diplomacy often isn’t enough. So after a half-century of civil war in Colombia, something more was needed. In the words of President Santos, the “creative capacity for goodness.” The compassion to see your enemy as a human being – just like you. It’s a lesson that changes everything, with broad application for Cannes Lions attendees and leaders everywhere.

A discussion with President Juan Manuel Santos and Weber Shandwick Chairman Jack Leslie. Introduction by Jose Miguel Sokoloff, Chair, MullenLowe Group Creative Council

https://www.youtube.com/watch?v=MJ27NkTXbnk